Levi’s Go Fort
Levis is a company that has been around for many years. This last decade they have really renewed their branding and image. Levi’s have started focusing on branding towards the young population, specifically 20-35. In thier most recent campaign, Go Forth, they really made an impact. With this campaign they really rebrandedĀ themselves from being a old American company to the forefront of fashion. From their website to their designs to their advertising Levis really turned themselves around. To understand a little more about the campaign you can go to..
http://www.brandchannel.com/home/post/2012/07/31/Levis-Go-Forth-AIDS-Battle-073112.aspx
