kpatte20's blog

Levis is a company that has been around for many years. This last decade they have really renewed their branding and image. Levi’s have started focusing on branding towards the young population, specifically 20-35. In thier most recent campaign, Go Forth, they really made an impact. With this campaign they really rebranded themselves from being a old American company to the forefront of fashion. From their website to their designs to their advertising Levis really turned themselves around. To understand a little more about the campaign you can go to..

http://www.brandchannel.com/home/post/2012/07/31/Levis-Go-Forth-AIDS-Battle-073112.aspx

I recently went to the company presentation on Razorfish and they showed some amazing marketing examples and I thought I would share them. These weren’t necessarily their marketing campaigns done at Razorfish but they just wanted to show how much marketing can really impact the consumer and a company/brand.

The most fascinating marketing campaign they went over was the Jay-Z/ Bing collaboration for Jay-Z’s book, Decoded. The idea was opening up the Bing website to younger viewers by slowly releasing pages of Decoded before it was in stores. This had amazing feedback for the book as well as Bing. They released each page in a very unique way. Watch the video below to see some of the ways the book was promoted.

Bing Decoded Jay-Z Case Study

Known as the most basic and essential piece in every women’s wardrobe, the LBD, has been around for many years. With the recent exhibition of the Little Black dress at the SCAD Museum of Art I wanted to take a look back on where it all started. Black dresses were never something very unheard of, but it was not until Coco Chanel made it famous in the 20s that it became a part of every women’s wardrobe. It was in 1926 when American Vogue published one of Chanel’s designs and identified it as “the shape of the future”. The idea of something so simple yet so elegant became popular so quickly. In the following years the LBD was shown in many different fabrics and design. Some of the more famous moments for the little black dress was Elizabeth Taylor in the 1950s,  Audrey Hepburn in Breakfast at Tiffany’s in 1961, Princess Diana at a Serpentine gallery benefit in London in 1994, and more currently Angelina Jolie at the Oscars February 2012. With such a simple idea the LBD has been done and re-done in many unique ways. The SCAD exhibit, “The little black dress” brought 81 different ways the black dress has been executed. Some of the dresses included a 1957 lace cage Balenciaga, a 1907 Mariano Fortuny pleated silk Delphos dress, and a silk and paper taffeta Pierre Cardin tiered dress from the 1960s. The little black dress has been done many times throughout the decades and will keep being a part of fashion in the future.

Elizabeth Taylor

Audrey Hepburn

Princess Diana

Angelina Jolie

SCAD MOMA “The little black dress” exhibit