Archive for November, 2012
“According to the American Marketing Association, a brand is a word or symbol that identifies the source of goods or services and differentiates it from the competitor’s goods or services” (Fashion Now). Branding is a very important aspect in marketing because it basically defines the company as a whole. For our final project we are required to create a brand and go through every aspect of the branding process. One of my favorite companies when it comes to branding is Apple, because no matter if you see the logo or not, you know when something is an apple product due to their packaging and you know what kind of service you will be provided once you enter the Apple store.