Review the models covered in Hugh Dubberly’s “How Do You Design?”. Have you identified any steps that should be added to your own creative process? Please provide justification for your thoughts.

In reviewing and reading through Hugh Dubberly’s book (that’s no article!), and in reading “Creative Briefs in Shifting Times” by Terry Lee Stone, I’ve definitely identified that at the very least, formalized creative brief-writing needs to be more fully integrated into my process. Thus far, the design work that I’ve done for clients has normally been rather informal, but I have found an increasing desire to formalize the processes that I automatically begin with any design process (one of which is the establishment of goals, expectations, schedule, information, etc.). I usually have done this at the beginning of the project, bundling it in with a Design Project Proposal document.

With that said, and regarding the actual design process, I found the following three examples to be most closely related to my own design process. I think a helpful additional note of information would be that since I work professionally for an architecture firm that is large enough to have project teams, these processes are often laid out for us well ahead of time by the design management. On my own projects, I find the following three examples are closely related to my design process (and the last one, humorously so). I think something that is of particular note is the presence of feedback loops and cyclical ‘sub-processes’ within the larger process – these could surely improve, but they are currently the basis of what I do.