SCAD Game Development students discuss with designers Martin and Alex from Phone Joy Solutions Limited (http://www.phonejoy.us), a start-up company specializing in console quality gameplay experience for mobile phones through innovative controller design and software.  Martin and Alex showcased early concepts of some of their products and also demonstrated compelling gameplay on the iPad and Galaxy devices with their controller for commercial games such as GTA III, Shad­ow­gun, Samurai II, Riptide, Sonic CD and Zeno­nia 4.  It is great to see innovation in this aspect of the industry.  Most studios are focusing on software and accepting somehow that it is ok to hinder the gameplay experience by our thumbs on the screen of mobile devices.  Martin and Alex don’t think we should compromise gameplay experience just because mobile phones are smaller than their console cousins.  I believe that their work opens interesting possibilities for designers and lowers the barriers for great gameplay designs on mobile phone to rival the console experience.