Branding is one of the most successful elements to any company. Some major companies that come to mind when I think of branding are Coca Cola, Apple, and Nike. These brands are recognized worldwide and many times just by a logo. Apple has branded itself as the leader in premium technology. Their commercials Mac vs PC really brought them to the forefront for all consumers. They went from being a specialty computer to competing directly with PCs for at home users market share. Coca Cola has become such an integrated brand into society. People won’t eat at restaurants if they don’t carry Coke products. Also who doesn’t recognize that red and white can the second they set eyes on it. Nike has become an international brand with a huge following. People won’t wear any other shoes but Nike. They have branded themselves as a leader in workout technology. All of these brands have almost cult like followings with die hard consumers refusing to shop anywhere else or drink another brand. Some of the key concepts in these companies are recognizable logos, continuous quality, and a clear message to their consumers.