jesfox20′s blog

For our brand we developed a concept for a sophisticated Childrenswear line called Mini Moi. We started our brand concepts by looking at S/S 2013 forecast for children’s wear. We wanted a neutral palette so we chose the forecast called Ashen. It depicts children in adult styles that showcase textures and shape not color as [...]

Home goods are becoming increasingly fashionable theses days. Items that used to be seen as strictly utilitarian are showing some flare. Many stores are even mixing home goods into their merchandise lineups. Anthropologie has been quite successful with their whimsical collections. I personally am loving the capability of adding my own unique touches to my [...]

Branding is one of the most successful elements to any company. Some major companies that come to mind when I think of branding are Coca Cola, Apple, and Nike. These brands are recognized worldwide and many times just by a logo. Apple has branded itself as the leader in premium technology. Their commercials Mac vs [...]