Market Segment Research
Fact: The U.S. Young Professionals population is expected to swell over the next 10 years, making it all the more important for businesses to understand how to connect with them.
One of the keys to making that connection lies in the online arena. As the first generation to have grown up with computers and cell phones, Young Professionals typically turn to the electronic landscape for information about products and services. As a result, businesses that embrace Internet marketing are in an excellent position to make inroads with this demographic
This age range is really quick to spend money. The 23-34 year old age group spends more per trip to the mall then any other age group. Research shows that this group is looking for unique shopping experiences. They don’t want to shop where their parents shop, nor do they want to buy from stores frequented by teens.
Why are they unique?
For 25-39 year olds, usage of the Internet is an integral part of their daily routine. They access it from work and at home to complete transactions, search, shop and more. It’s a vital work and life tool.