Let’s revisit graphic design, defined…
Having contemplated this more, to be a graphic designer is more than just a profession for the artist. It’s more than kerning, placing, spacing, researching, aligning, choosing a type setting, choosing a color or texture…It’s much, much, more… Graphic design is: editing, researching, studying, a sort of psychology through design methods to come up with and image a user can interact with. It is user interaction with design and interaction of the design with the user.
Graphic design is intended to provoke thought. How do we provoke thought? Thought is provoked by research, which then turns into a case of studies to formulate a map of questions. These questions are the mecca of creativity. Without questions what is design or creativity? What is the reason for designing if all the questions have been answered? There are millions of questions to be asked and therefore infinite possibilities for topics of design discussion.
Design discussion is another interesting concept…
Sure we have all had critiques. Some good, some bad, and some may even have been ugly. But the only thing we learned from these shallow critiques is that they are just that. Shallow. When you go home at the end of the day, you take them and kick them off as you would your shoes, leaving them at the door. Sure your colleague’s opinions are good source of advice but as a designer you must be your own explorer. And, as designer, getting others to explore with you broadens horizons for where graphic design takes future designers.
Now, back to discussion for a moment. Discussion is intuitive thinking. Discussions provoke thought. Thought provokes questions. Questions provoke research. Research provokes theory. Theory provokes thesis. Thesis’ provoke more thought! Thought provokes ideas and ideas provoke creativity. Creativity provokes infinite possibility!
I had honestly never before heard any designer talk about design the way the content of this course has redefined graphic design for me. Coming into SCAD knowing nothing formally of the “the methodologies of design.” It sounded like crazy talk! And, I was beginning to wonder if I was on a Scientology trip with Tom Cruise.
This course would not necessary have been the path I would have initially thought to have explored on my own. But, I am glad to have shared this class thus far with everyone. It truly has been a breath of fresh air redefining graphic design with you all.