This game is inspired by project Container (OVA Studio, 2012). The ideas that are developed are the result of the collective brainstorming by me and the OVA Studio. This document is written as understood by the SCAD Policy on Academic integrity, unless otherwise cited.
Container City (proposed name)
Container City is a 3D puzzle game inspired by an architectural project: Container Tower by Ova Studio. In the game, the player controls containers, which are units of a building, to fit into a structure. The structure is a building where residents will move in. The better the structure is satisfying the requests of the residents, the higher the popularity of a structure, hence more residents will move in and more money can be earned. The player can also design, sell and trade their containers with other players through social networks. The player will gradually build up a collection of buildings, which display as a city.
Vision: Container City becomes the most active social game in the world.
Platform: Smartphones, iOS and Android. Network access is not required but recommended.
Player(s): Mainly single, but player can interact with other players online.
Genre: Puzzle, Simulation (GOD game), Strategy, Social, Casual game.
Target audience: ages from 16 to 30. Elder teens to adult, male or female.
Container Tower is an architectural project of OVA Studio. A Container Tower is constructed by fully portable and customizable units. Along with a core units utilized with an elevator, the containers in the shape of cargo are slotted horizontally into a grid made of steel beams. The containers can be built somewhere else and assembled on-site. They are fully portable and flexible. A container can be removed on demand, shipped to other places and fitted into other similar structure. The containers are also fully customizable within the given form factor. They can be manipulated into different functional modules, including but not limited to: residential, office, shop and leisure. Customers can design their own combinations and slot the design into the structure efficiently.
In the game the player is creating his own container tower through challenge. The player will see various residents gradually move in and receive rent from them as feedback. The player will develop an emotional attachment by owning and managing his own creation. The ownership and reward are the positive reinforcement to encourage the player to play the game. The progress of the player can be measured by continuous growth of the city and the growing income rate. He is also motivated by competing on a leaderboard with the coins he have.
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