Target has pushed their marketing strategy to a whole other level. Target has combined film, advertising and branding to create their first ever short film for their Fall campaign. Their romantic comedy short, Falling for you, is directed by Phil Abraham and stars actors Kristen Bell, Nia Long and Zachary Abel. The innovated film allows viewers to watch Target’s new products and collections for fall and shop over 140 of their top fashion, beauty and home goods. Viewers become customers, watching the uninterrupted segments and interacting and shopping along the way through a sidebar on the side of the screen.Target seems to be hitting the sweet spot with this extension of their Fall campaign, allowing their merchandise to have time in the spotlight without taking center stage.
Falling for you will air in three 5-minute episodes on October 2, 4 and 9 on their website, and will stay online through the end of the month.