Chloé was founded by Gaby Aghion, who moved to Paris in the 1940s and thought outside the constraints of haute couture to establish “prêt-à-porter,” or ready-to-wear. Aghion’s eye for emerging talent and approachable design helped make the house a fashion icon – she enlisted the likes of Michele Rosier, Stella McCartney, and Karl Lagerfeld to design collections over the years. The Chloé oeuvre is represented beautifully in Chloé. Attitudes, which is curated by Judith Clark – outfits are shown by theme in special metal cabinets and line the walls along with mood boards from the house’s archive.
The French fashion house marks its 60th anniversary this year. To celebrate the brand, an exhibit at Palais de Tokyo is dedicating an exhibition that takes the viewers through the history of the brand. The exhibit successfully conveys the brand’s image and history without being cultish, displaying plenty of flowy dresses and whimsical prints that are so synonymous with the house.