Recommended books: Zoran Belic
Recommended books/texts for various courses / Summary
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Typograph((ies):
• Philip B. Meggs, A History of Graphic Design, John Wiley & Sons, Inc., New York, 2005.
• Johanna Drucker, The Alphabetic Labyrinth, Thames & Hudson, New York, 1995
• Robert Bringhurst, The Fundamentals of Typographic Style, Hartley & Marks Publishers, Washington, 1994
• Edward R. Tufte, Envisioning Information, Graphics Press, Cheshire, Connecticut, 1991.
• Edward R. Tufte, The Visual Display of Quantitative Information, Graphics Press, Cheshire, Connecticut, 2001.
• Edward R. Tufte, Visual Explanations: Images and Quantities, Evidence and Narrative, Graphics Press, Cheshire, Connecticut, 1997.
• Edward R. Tufte, Beautiful Evidence, Graphics Press, Cheshire, Connecticut, 2006.
• Brody Neuenschwander, Letterwork, Phaidon Press Ltd., London, 1993.
• Marshall McLuhan, The Gutenberg Galaxy: The Making of Typographic Man, University of Toronto Press, 1962.
• Marshall McLuhan, The Medium is the Massage, Gingko Press, 2003.
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History of Graphic Design:
• Philip B. Meggs, A History of Graphic Design, John Wiley & Sons, Inc., New York, 2005.
• Zoran Belic W., Skin, Knife and Gold, Rutgers University/Master Thesis Archive, New Brunswick, 1991
• Victor Margoline and Richard Buchanan (editors), The Idea of Design, The MIT Press, Cambridge, 1995
• Victor Margoline (editor), Design Discourse, The University of Chicago Press, Chicago, 1989
• Johanna Drucker, The Alphabetic Labyrinth, Thames & Hudson, New York, 1995
• Robert Bringhurst, The Fundamentals of Typographic Style, Hartley & Marks Publishers, Washington, 1994
• Dennis P. Doordan ( editor ), Design History, The MIT Press, Cambridge, 1995
• Steven Heller and Marie Finamore ( editors ), Design Culture, Allworth Press, New York, 1997
• Rick Poynor, Design Without Boundaries, Booth-Clibborn Editions, London, 1998
• Robert K. Logan, The Fifth Language, Stoddart Publishing Co. Limited, Toronto, 1995.
• Richard A. Lanham, Democracy, Technology and the Arts, The University of Chicago Press, Chicago, 1993.
• W.I.Thompson, The American Replacement of Nature, Doubleday, New York, 1991.
• Neil Postman, Amusing Ourselves to Death, Penguin Books, New York, 1986.
• Marshall McLuhan, The Gutenberg Galaxy: The Making of Typographic Man, University of Toronto Press, 1962.
• Marshall McLuhan, Understanding Media: The Extensions of Man : Critical Edition, Gingko Press, 2003.
• Marshall McLuhan, The Medium is the Massage, Gingko Press, 2003.
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Semiotics of Visual Communication:
• C.W. Morris, The Foundations of the Theory of Signs, The University of Chicago Press, Chicago,1953.
• D.S. Clarke, Jr., Principles of Semiotic, Routledge & Kegan Paul, New York,1987.
• Winfried Noth, Handbook of Semiotics, Indiana University Pres, 2006.
• Winfried Noth (editor), Semiotics of the Media: State of the Art, Projects, And Perspectives,
• Roland Barthes, Elements of Semiology, Hill & Wang; Reissue edition, 1977.
• Umberto Eco, Theory of Semiotics, Indiana University Press, 1979.
• Marcel Danesi, Of Cigarettes, High Heels, and Other Interesting Things, St. Martin�s Press, New York, 1999.
Linguistics:
• Ferdinand de Saussure, Course in General Linguistics, McGraw-Hill Humanities/Social Sciences/Languages; 1 edition, 1965.
• L. Hjelmslev, Prolegomena to a Theory of Language, University of Wisconsin Press, Madison, 1961.
Discourse:
• L. Wittgenstein, The Philosophical Investigations, University of Notre Dame Press, Notre Dame, 1968.
• B.L. Whorf, Language,Thought and Reality, Ed. J.B. Carrol, The MIT Press, Cambridge, 1956.
• Jacques Lacan, Ecrits, The First Complete Translation in English, W. W. Norton; New Edition, 2005.
• Jacques Lacan, The Four Fundamental Concepts of Psychoanalysis,
Symbolism:
• E. Cassirer, An Essay on Man, Yale University Press, New Haven, 1944.
• C.G. Jung, Man and His Symbols, Doubleday, Garden City, 1964.
• Joseph Campbell, The Power of Myths, Doubleday, New York, 1988.
• Joseph Campbell, The Hero with a Thousand Faces, Princeton University Press, Princeton, 1973.
• Roland Barthes, Mythologies, Hill & Wang, 1973.
• Claude Levi-Strauss, The Savage Mind (Nature of Human Society, University Of Chicago Press, 1968.
• Claude Levi-Strauss, Structural Anthropology, Basic Books, New Edition 2000.
• Claude Levi-Strauss:
- The Raw and the Cooked : Mythologiques, Volume 1, 1964
- From Honey to Ashes : Mythologiques, Volume 2, 1966
- The Origin of Table Manners : Mythologiques, Volume 3, 1968
- The Naked Man : Mythologiques, Volume 4, 1971
• Claude Levi-Strauss, Myth and Meaning; Cracking the Code of Culture, Schocken, 1995.
• Johanna Drucker, The Alphabetic Labyrinth, Thames & Hudson, New York, 1995
Values:
• Mircea Eliade, The Sacred and The Profane, Harcourt, New York, 1959.
• Zoran Belic W., Skin, Knife and Gold, Rutgers University/Master Thesis Archive, New Brunswick, 1991
Models:
• G. Deleuze & F. Guattari, On the Line, Semiotex(e), New York, 1983.
• G. Deleuze & F. Guattari, Nomadology: The War Machine, Semiotex(e), New York, 1983.
• B.L. Whorf, Language,Thought and Reality, Ed. J.B. Carrol, The MIT Press, Cambridge, 1956.
• Slavoj Zizek, The Sublime Object of Ideology, Verso, 1989.
• Umberto Eco, Serendipity, Harvest Books; 1 Harvest edition, 1999.
• Z. Belic W., Models of Design, Unpublished (available upon request), New York, 1991.
Aesthetics and Art:
• W. Tatarkiewicz, The History of Six Ideas, Highoff Hingham, Massachusetts, Distr. by Kluwer, Boston, 1980
Theories of Form & Color:
• M. Ghyka, The Geometry of Life and Art, Dover Publications, New York, 1946, or Kessinger Publishing, 2004
• J. Itten, Rhythm, Design and Form, Thames & Hudson, London, 1975.
• W. Kandinsky, Point and Line to Plane, Dover Publications, NY, 1979.
• L. Wittgenstein, Lectures and Conversations on Aesthetics, Psychology & Religious Belief, Basil Blackwell, London, 1945.
• Kenneth Frempton, Studies in Tectonic Culture – The Poetics and Construction in Nineteenth and Twentieth Century Architecture, The MIT Press and Graham Foundation, Cambridge, 1995
History and Art/Design
• Philip B. Meggs, A History of Graphic Design, John Wiley & Sons, Inc., New York, Latest Edition
• L. Lippard, Overlay, Contemporary Art and the Art of Pre-history, Panteon Books, New York, 1983.
• Dennis P. Doordan ( editor ), Design History, The MIT Press, Cambridge, 1995
Changing Culture/Design:
• Jean Baudrillard, Simulations (Foreign Agents), Semiotex(e), New York, 1983.
• Jean Baudrillard, Simulacra and Simulation (The Body, In Theory: Histories of Cultural Materialism), University of Michigan Press,1995.
• Thomas L. Friedman, The Lexus and the Olive Tree, Anchor Books, New York, 2000.
• Umberto Eco, Travels in Hyper-Reality, Picador, London, 1987.
• Victor Margoline and Richard Buchanan (editors), The Idea of Design, The MIT Press, Cambridge, 1995
• Victor Margoline (editor), Design Discourse, The University of Chicago Press, Chicago, 1989
• Steven Heller and Marie Finamore (editors), Design Culture, Allworth Press, New York, 1997
• Rick Poynor, Design Without Boundaries, Booth-Clibborn Editions, London, 1998
• Heinz R. Pagels, The Dreams of Reason – The Computer & the Rise of the Sciences of Complexity, Bantam
• Robert K. Logan, The Fifth Language, Stoddart Publishing Co. Limited, Toronto, 1995.
• Richard A. Lanham, The Electronic Word – Democracy, Technology and the Arts, The University of Chicago Press, Chicago, 1993.
• W.I.Thompson, The American Replacement of Nature, Doubleday, New York, 1991.
• Neil Postman, Amusing Ourselves to Death, Penguin Books, New York, 1986.
• Sal Randazzo, Mythmaking on Madison Avenue, Probus Publishing Company, Chicago, 1993.
• Jacques Ellul, Propaganda – the Formation of Men’s Attitudes, Vintage Books Edition, New York, 1973.
• A.R. Pratkanis and Elliot Aranson, Age of Propaganda – The Everyday Use and Abuse of Persuasion, W.H. Freeman, New York, 2001.
• W. McDonough & M Braungart, Cradle to Cradle, North Point Press, New York, 2002.
• Edward R. Tufte, Envisioning Information, Graphics Press, Cheshire, Connecticut, 1991.
• Gilles Deleuze and Felix Guattari, A Thousand Plateaus; Capitalism and Schizophrenia, University of Minnesota Press, 1987.
• Gilles Deleuze and Felix Guattari, Anti-Oedipus; Capitalism and Schizophrenia, University of Minnesota Press; Reprint edition, 1983.
• Marshall McLuhan, The Gutenberg Galaxy: The Making of Typographic Man, University of Toronto Press, 1962.
• Marshall McLuhan, Understanding Media: The Extensions of Man : Critical Edition, Gingko Press, 2003.
• Marshall McLuhan, The Medium is the Massage, Gingko Press, 2003.
• Marshall McLuhan, The Global Village: Transformations in World Life and Media in the 21st Century, Oxford University Press, 1992.
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Packaging
• Thomas Hine, The Total Package, Back Bay Books, New York, 1997.
• Nancy Williams, The Potential of Paper in Graphic Design, Phaidon Press Limited, London, 1994.
• W. McDonough & M Braungart, Cradle to Cradle, North Point Press, New York, 2002.

