Master Graphic Design Book List

Compiled by Prof. Mary Ann Casem, with thanks to Amazon.com

• 20TH CENTURY TYPE
Lewis Blackwell
Yale University Press | ISBN 0300100736

•365 AIGA YEAR IN DESIGN
Distributed Art Publishers. AIGA. | ISBN 1-884081-02-9
This AIGA annual showcases the best typography and design, branding, advertising, publication, corpo-
rate identity, package design, & information design. It is a great source of national award-winning work,
and provides information about leaders in the design industry, including art directors, designers, illustra-
tors, and photographers. The format and layout provide excellent examples for portfolio layout ideas.

• ABOUT FACE: REVIVING THE RULES OF TYPOGRAPHY
David Jury
Rotovision | ISBN 2-88046-677-6
This book is a very good synopsis on the fundamental issues of typography. Although it does not take
on issues of type in motion, it is still an excellent, if not necessary, book on typography.

• ABSTRACTING CRAFT: THE PRACTICED DIGITAL HAND
Malcolm McCullough
The MIT Press; Reprint edition (July 10, 1998) | ISBN: 026263189X

• A BRIEF HISTORY OF OUTRAGE: THINK AGAIN
Sue Coe

• ABZ
Julian Rothenstein (Editor), Mel Gooding (Editor)
Chronicle Books (July 2003) | ISBN: 0811839818
ABZ is a wonderbook of typography, graphics, and symbols. Includes eccentric alphabets, emblems, and
logos discovered in avant-garde modernist publications and other curious sources.

• A GUIDE TO GRAPHIC PRINT PRODUCTION
Kaj Johansson, Peter Lundberg, Robert Ryberg

• A HISTORY OF GRAPHIC DESIGN
Philip B. Meggs
Van Nostrand Reinhold | ISBN 0442318952

• A THOUSAND PLATEAUS; CAPITALISM AND SCHIZOPHRENIA
Gilles Deleuze and Felix Guattari
University of Minnesota Press, 1987.

• ADOBE PHOTOSHOP CS / IMAGEREADY CS FOR THE WEB HANDS-ON TRAINING (HOT)
Tanya Staples
ISBN: 0321228553

• ADVERTISING BY DESIGN: CREATING VISUAL COMMUNICATIONS WITH GRAPHIC IMPACT
John Robin Landa
Wiley & Sons Inc. 2004 | ISBN 0-471-42897-3
A complete guide to the process behind effective advertising design

• ADVERTISING TODAY
Berger, Warren
Phaidon Press | ISBN: 0714843873
A thematic overview of the evolution of advertising around the world over the past 30 years, charting
influences from the political and social upheavals of the 1960s, to the appropriation of cinematic produc-
tion techniques and special effects in the 1980s, to the influence of the Internet in the 1990s.

• AGE OF PROPAGANDA – THE EVERYDAY USE AND ABUSE OF PERSUASION
A.R. Pratkanis and Elliot Aranson
W.H. Freeman, New York, 2001.

• AIGA PROFESSIONAL PRACTICES IN GRAPHIC DESIGN
Edited by Tad Crawford
Watson-Guptill | ISBN 1880559897

• ALL ACCESS: THE MAKING OF THIRTY EXTRAORDINARY DESIGNERS
Stephen G. Butcher
Rockport

• AMUSING OURSELVES TO DEATH
Neil Postman
Penguin Books | ISBN 014303653X

• AN ESSAY ON MAN
E. Cassirer
Yale University Press, New Haven, 1944.

• ANTI-OEDIPUS; CAPITALISM AND SCHIZOPHRENIA
Gilles Deleuze and Felix Guattari
University of Minnesota Press; Reprint edition, 1983.

• ART AS PROPAGANDA
Anthony Pratkanis and Elliot Aronson
Henry Holt & Compnay — ISBN 0805074031
Drawing on the history of propaganda as well as contemporary research in social psychology, this
book shows how tactics used by polititians, salespeople, advertisers and others take advantage of our
emotions by appealing to our deepest fears and irrational hopes, creating a distorted vision of our world.

• BEAUTIFUL EVIDENCE
Edward R. Tufte
Graphics Press | Cheshire, Connecticut, 2006.

• BIG BOOK OF CORPORATE IDENTITY DESIGN
David E. Carter
Watson-Guptill Publications | ISBN 0823004902

• END OF PRINT – THE GRAFIK DESIGN OF DAVID CARSON
Lewis Blackwell

• BLINK: THE POWER OF THINKING WITHOUT THINKING
Malcolm Gladwell
Little, Brown and Company (January 11, 2005) | ISBN: 0316172324

• BUSINESS AND LEGAL FORMS FOR GRAPHIC DESIGNERS
Tad Crawford and Eva doman Bruck
Allworth Press | ISBN1581152744
This book could be immensely helpful for designers who are about to set up their own office. It provides
straightforward information, a usable business system as well as a variety of business and legal forms that
can be copied and put into immediate practice in any graphic design studio.

• BUSINESS ETHICS
(Fast Company Reader Series)
Patrick E. Murphy
John Wiley & Sons, Inc. | ISBN0471444626
Provides essential guidlines, tips, and insights that will help you promote ethical decision-making in your
organization and in day-to-day activities.

• David Carson:
—
THE END OF PRINT, Chronicle Books; Revised edition (October 2000)
—
TREK: DAVID CARSON, RECENT WERK, Gingko Press (January 2004)
—
DAVID CARSON 2NDSIGHT: GRAFIK DESIGN AFTER THE END OF PRINT, Universe (November
1997)

• CAREERS BY DESIGN: A BUSINESS GUIDE FOR GRAPHIC DESIGNERS
Roz Goldfarb
Allworth Press | ISBN 1581152051

• CITIZEN DESIGNER: PERSPECTIVES ON DESIGN RESPONSIBILITY
Steven Heller and Veronique Vienne, Editors
Allworth Press | ISBN 1-58115-265-5
A strong companion piece to the required text, this book features more articles regarding the role of
designers within society

• CORPORATE IDENTITY DESIGN
Veronica Napoles
John Wiley & Sons | ISBN: 0471289477

• COURSE IN GENERAL LINGUISTICS
Ferdinand de Saussure
McGraw-Hill Humanities/Social Sciences/Languages; 1 edition, 1965.

• CRADLE TO CRADLE
W. McDonough & M Braungart
North Point Press, New York, 2002.

• CREATIVE ADVERTISING: IDEAS AND TECHNIQUES FROM THE WORLD’S BEST CAMPAIGNS
Mario Pricken, et al
Thames & Hudson | ISBN 0500284768
This fabulous book unravels the creative process behind some of the most original and effective cam-
paigns of recent years.

• CREATIVE STRATEGY IN ADVERTISING
Jewler & Drewniany
Wadsworth Publishing Company | ISBN 0534522637
Good advertising always starts with an understanding of people and an awareness of their needs. The
text moves through the creative process step by step, focusing first on the creative person, then on
strategy and problem solving. Especially strong on strategy.

• CULTURE JAM: HOW TO REVERSE AMERICA’S SUICIDAL CONSUMER BINGE, AND WHY WE MUST
Kelle Lasn
Quill (Harper Collins) | ISBN 0688178057
Kelle Lasn is the founder and editor of Adbusters Magazine, and this book covers the same topics as
the magazine, namely the consumer habits of Americans, and his attempts at offering an opposing
viewpoint to those espoused by big business.
• DEMOCRACY, TECHNOLOGY AND THE ARTS
Richard A. Lanham
The University of Chicago Press, Chicago, 1993.
• DESIGN ANARCHY
Kalle Lasn
Adbusters’ Media | ISBN 0974680095
This radical new aesthetic vision from the founder of Adbusters Magazine looks unflinchingly at contem-
porary art and graphic design and implicates their practitioners in crimes against our culture and our planet.
• DESIGN CULTURE
Steven Heller and Marie Finamore (editors)
Allworth Press, New York, 1997
• DESIGN DISCOURSE
Victor Margoline (editor)
The University of Chicago Press, Chicago, 1989
• DESIGN FOR COMMUNICATION
Elizabeth Resnick
John Wiley & Sons, Inc. | ISBN0471418293
• DESIGN FOR VICTORY: WORLD WAR II POSTERS ON THE AMERICAN HOME FRONT
William L. Bird, Jr. and Harry R. Rubenstein
Princeton Architectural Press | ISBN 1568981406
A great book for anyone interested in American style war propaganda.
• DESIGN HISTORY
Dennis P. Doordan ( editor )
The MIT Press, Cambridge, 1995
•
DESIGN LITERACY
(Volumes 1 & 2)
Design Dialogues
• DESIGN WITHOUT BOUNDARIES
Rick Poynor
Booth-Clibborn Editions, London, 1998
• DESIGN WRITING RESEARCH: WRITING ON GRAPHIC DESIGN
Ellen Lupton & Abbott Miller
Phaidon Press | ISBN 0714838519
Another excellent book on design theory, and an intriguing historical look at design in America. It provides
a broader look at design theory’s literary precedents
in
Saussure and Derrida, and offers indepth analysis
into topics of interest including advertising to African americans during the 1960’s.
• DESIGNER’S COLOR MANUAL: THE COMPLETE GUIDE TO COLOR THEORY AND APPLICATION
Tom Fraser
Chronicle Books | ISBN 081184210X
• DESIGNING CORPORATE IDENTITY
Pat Matson Knapp
Rockport Publishers | ISBN: 1564967972
• DESIGNING WEB USABILITY
Jakob Nielsen
• DESIGN SECRETS: ADVERTISING: 50 REAL-LIFE PROJECTS UNCOVERED
Lisa Hickey
Rockport | ISBN 1564966631
• DESIGNING TYPE
Karen Cheng
Yale University Press, 2005 | ISBN 0-300-11150-9
• DESIGN WORKSHOP
Robin Williams
Peachpit Press | ISBN 0-201-70088-3
• DON’T MAKE ME THINK
Steve Krug
• ECRITS, THE FIRST COMPLETE TRANSLATION IN ENGLISH
Jacques Lacan
W. W. Norton; New Edition, 2005.
• ELEMENTS OF SEMIOLOGY
Roland Barthes
Hill & Wang; Reissue edition, 1977.
• EMOTIONAL BRANDING: THE NEW PARADIGM FOR CONNECTING BRANDS TO PEOPLE
Mark Gobe
Allworth Press
• ENVISIONING INFORMATION
Edward R. Tufte
Graphics Press, Cheshire, Connecticut, 1991
• ERIC MYER ON CSS
Eric Myer
• EXPERIMENTAL TYPOGRAPHY
Rob Carter
Watson Guptill
|
ISBN 2880462797
•
EDWARD FELLA: LETTERS ON AMERICA
Lewis Blackwell and Lorraine Wild
• FENCES AND WINDOWS: DISPATCHES FROM THE FRONT LINES OF THE GLOBALIZATION
DEBATE
Naomi Klein
Picador USA | ISBN 0312307993
• FORMS, FOLDS, AND SIZES: ALL THE DETAILS GRAPHIC DESIGNERS NEED TO KNOW BUT CAN
NEVER FIND
Poppy Evans
Rockport Publishers (May 1, 2004) | ISBN: 1592530540
•
GETTING IT PRINTED: HOW TO WORK WITH PRINTERS AND GRAPHIC IMAGING SERVICES TO
ASSURE QUALITY, STAY ON SCHEDULE AND CONTROL COSTS
Eric Kenly, Mark Beach
North Light Books
• GRAPHIC AGITATION, Vol 1
Liz McQuiston
Phaedon Press | ISBN 0714834580
This book is an enlightening social history of political graphics and a rich resource for artists, designers
and activists alike.
• GRAPHIC AGITATION VOL 2
Liz McQuiston
Phaedon Press | ISBN
explores graphic protest in the digital age, in particular over the years since the Gulf War. The book
deals with a range of protest imagery from hi-tech and low-tech to no-tech and is comprehensively
illustrated with images ranging from lollipop wrappers to websites.
• GRAPHIC DESIGN SOURCES
Kenneth J. Hiebert
Yale University Press | ISBN 0300074611
This inspiring and extensively illustrated book offers practical advice for those seeking to understand the
principles and process of good design. Hiebert interweaves theory and concrete, creative activity to show
how inventive graphic design arises from diverse stimulus sources, how to avoid the cliche forms of obvi-
ous computer-generated design, and how design can become an exciting personal process.
• GRAPHIC DESIGN FOR THE 21ST CENTURY: 100 OF THE WORLDS BEST GRAPHIC DESIGNERS
Charlotte Fiell (Editor), Peter Fiell (Editor)
Taschen; Flexi-cover edition (March 2003) ISBN: 3822816051
• HEALING THE SOUL OF AMERICA: RECLAIMING OUR VOICES AS SPIRITUAL CITIZENS
Marianne Williamson
• Steven
Heller
(author and/or editor):
—
TEACHING GRAPHIC DESIGN: COURSE OFFERINGS AND CLASS PROJECTS FROM THE
LEADING GRADUATE AND UNDERGRADUATE PROGRAMS
| (Paperback – Nov 2003)
—
PAUL RAND |
Phaidon Press | New Ed edition (August 29, 2000)
—
GRAPHIC DESIGN HISTORY
| Allworth Press (June 2001)
—
DESIGN STUDIES: THEORY AND RESEARCH IN GRAPHIC DESIGN
| Heller and Audrey Bennett
—
HANDWRITTEN: EXPRESSIVE LETTERING IN THE DIGITAL AGE | STEVEN HELLER AND MIRKO
ILIC
—
CITIZEN DESIGNER
| Allworth Press | ISBN 1-58115-265-5
• HTML UTOPIA: DESIGNING WITHOUT TABLES USING CSS, 2ND EDITION
Rachel Andrew and Dan Shafer
• HANDBOOK OF SEMIOTICS
Winfried Noth
Indiana University
Pres
, 2006.
• LANGUAGE,THOUGHT AND REALITY
B.L. Whorf, Ed. J.B. Carrol
The MIT Press, Cambridge, 1956.
• LAYOUT INDEX
Jim Krause
North Light Books | ISBN 1581801467
• LEAP! A REVOLUTION IN CREATIVE BUSINESS STRATEGY
Bob Schmetterer
Wiley; 1 edition (January 3, 2003) | ISBN: 0471229172
• LEARN FONTLAB FAST
Leslie Cabarga
2004, Iconoclassics | ISBN 0-965-76285-8
• LECTURES AND CONVERSATIONS ON AESTHETICS, PSYCHOLOGY & RELIGIOUS BELIEF
L. Wittgenstein
Basil Blackwell, London, 1945
•
Claude
Levi-Strauss
:
-
THE RAW AND THE COOKED
: Mythologiques, Volume 1, 1964
-
FROM HONEY TO ASHES
: Mythologiques, Volume 2, 1966
-
THE ORIGIN OF TABLE MANNERS
: Mythologiques, Volume 3, 1968
-
THE NAKED MAN
: Mythologiques, Volume 4, 1971
• LETTERWORK
Brody Neuenschwander
Phaidon Press Ltd., London, 1993
•
LOGO FONT & LETTERING BIBLE: A COMPREHENSIVE GUIDE TO THE DESIGN, CONSTRUCTION
AND USAGE OF ALPHABETS AND SYMBOLS
Leslie Cabarga
F+W Publications, 2004 | ISBN -13: 978-1-581580-436-2
•
LOOKING CLOSER
(Volumes 1-3), and many other books by Allworth Press
|
New York
The dialogue between designers, including historical texts and post-modern schools of thought.
• LOOKING CLOSER 4
Edited by S. Heller
Allworth Press | ISBN 158115235-3
• LEGAL GUIDE FOR STARTING AND RUNNING A SMALLBUSINESS
Fred S.Steingold
Nolo.com | ISBN 0873375270
Clearly explains practical and legal information
• MACROMEDIA DREAMWEAVER MX 2004 HANDS-ON TRAINING (HOT)
Garo Green
ISBN: 032120297X
• MACROMEDIA FLASH MX 2004 HANDS-ON TRAINING (HOT)
Rosanna Yeung
ISBN: 0321202988
• MAGAZINE DESIGN THAT WORKS: SECRETS FOR SUCCESSFUL MAGAZINE DESIGN
Stacey King
Rockport Publishers | ISBN 1-56496-758-1
This is great book that provides an equal smattering of pictures and commentary from professionals con-
cerning grids and the creative process.
• MAN AND HIS SYMBOLS
C.G. Jung
Doubleday, Garden City, 1964
• MARKETING FOR THE SMALL DESIGN FIRM
Jim Morgan
Phaidon Press Ltd | ISBN 0823073661
How to find and keep clients.
• MARKS OF EXCELLENCE: THE HISTORY & TAXONOMY OF TRADEMARKS
Per Mollerup
Phaidon Press | ISBN 0714838381
• Marshall
McLuhan
:
— THE GUTENBERG GALAXY: THE MAKING OF TYPOGRAPHIC MAN,
University of Toronto Press, 1962.
— UNDERSTANDING MEDIA: THE EXTENSIONS OF MAN : CRITICAL EDITION
Gingko Press, 2003.
— THE MEDIUM IS THE MASSAGE
Gingko Press, 2003.
— THE GLOBAL VILLAGE: TRANSFORMATIONS IN WORLD LIFE AND MEDIA IN THE
21ST CENTURY
Oxford University Press, 1992.
• MERZ TO EMIGRE AND BEYOND: AVANT-GARDE MAGAZINE DESIGN OF THE TWENTIETH
CENTURY
By Steven Heller
Phaidon Press | ISBN 0-7148-3927-2
An in-depth look at publication design across the Western world and Russia, including a running historical
text, and full-color throughout its 200+ pages.
• MIXING MESSAGES: GRAPHIC DESIGN IN CONTEMPORARY CULTURE
Ellen Lupton
Princeton Architectural Press | ISBN 156898099X
Published in association with a Cooper-Hewitt Museum exhibition of the same name, this books takes a
sharp look at the field of graphic design and how it relates to culture.
• MODELS OF DESIGN
Z. Belic W.
Unpublished (available upon request), New York, 1991
• MYTH AND MEANING; CRACKING THE CODE OF CULTURE
Claude Levi-Strauss
Schocken, 1995.
• MYTHMAKING ON MADISON AVENUE
Sal Randazzo
Probus Publishing Company, Chicago, 1993.
• MYTHOLOGIES
Roland Barthes
Hill & Wang, 1973.
•
Neville
Brody
:
—
THE GRAPHIC LANGUAGE OF NEVILLE BRODY,
Universe
2002
—
G1 NEW DIMENSIONS IN GRAPHIC DESIGN,
Rizzoli, 1997
—
THE GRAPHIC LANGUAGE OF NEVILLE BRODY,
Thames & Hudson Ltd (September 1994)
—
100 YEARS OF MAGAZINE COVERS,
Black Dog Publishing Ltd (November 30, 2006)
• NO-COPY ADVERTISING
Lazar Dzamic
Rockport Publishers | ISBN: 2880467403
• NO LOGO: TAKING AIM AT THE BRAND BULLIES
Naomi Klein
Picador USA | ISBN 0312203438
This is a must read for any designer. Klein’s book discusses the negative impact of globalism and
contemporary brands’ attempts at defining culture.
• NOMADOLOGY: THE WAR MACHINE, SEMIOTEX(E)
G. Deleuze & F. Guattar
New York, 1983
• OF CIGARETTES, HIGH HEELS, AND OTHER INTERESTING THINGS
Marcel Danesi
St. Martin’s Press, New York, 1999
•
OGILVY ON ADVERTISING
David Ogilvy
Vintage | ISBN 039472903X
• ON THE LINE, SEMIOTEX(E)
G. Deleuze & F. Guattari
New York, 1983
• OVERLAY – CONTEMPORARY ART AND THE ART OF PRE-HISTORY
L. Lippard
Panteon Books, New York, 1983
• PANTONE GUIDE TO COMMUNICATING WITH COLOR (PAPERBACK)
Leatrice Eiseman
North Light Books | ISBN 0966638328
• POINT AND LINE TO PLANE
W. Kandinsky,
Dover Publications, NY, 1979
• POLITICAL GRAPHICS: ART AS A WEAPON
Robert Philippe
Abbeville Press, Inc. | ISBN 0896592723
A great retrospective on illustration as a response to social injustice. It is a concise historical look at
mass communication as political critique. Everything from Dürer and Daumier to Chwast and Sorel.
• POSTERS OF THE WPA
Christopher DeNoon
The Wheatley Press | ISBN 0295965436
A wonderful, full-color book that covers a prolific period of American poster design focused on the
Works Progess Administration’s Federal Art Project
• PRINCIPLES OF SEMIOTICS
D.S. Clarke, Jr.
Routledge & Kegan Paul, New York,1987
• PROBLEM SOLVED
Michael Johnson
Phaedon
• PROLEGOMENA TO A THEORY OF LANGUAGE
L. Hjelmslev
University of Wisconsin Press, Madison, 1961
• PROPAGANDA – THE FORMATION OF MEN’S ATTITUDES
Jacques Ellul
Vintage Books Edition, New York, 1973.
• PAUL RAND: A DESIGNER`S ART
Paul Rand
Yale University Press | New Ed edition (September 10, 2000)
•
RETHINK REDESIGN RECONSTRUCT: HOW TOP DESIGNERS CREATE BOLD NEW WORK BY
REINTERPRETING ORIGINAL DESIGNS
Mark Wasserman
• REVIVAL OF THE FITTEST
Edited by Philip B. Meggs and Roy McKelvey
RC Publications, Inc. | 1883915082
Digital versions of classic typefaces, by Print Magazine
•
RHYTHM, DESIGN AND FORM
J. Itten
Thames & Hudson, London, 1975.
• SEMIOTICS OF THE MEDIA: STATE OF THE ART, PROJECTS, AND PERSPECTIVES
Winfried Noth (editor)
• SENSE: THE ART AND SCIENCE OF CREATING LASTING BRANDS
Lippincott Mercer
Rockport Publishing | ISBN 1592530141
Sense is a two-book package that celebrates the best of SENSE magazine, an industry magazine dedicated
to exploring the leading issues surrounding identity and design, by Lippincott Mercer
• SERENDIPITY
Umberto Eco
Harvest Books; 1 Harvest edition, 1999.
• SIGNS AND SYMBOLS: THEIR DESIGN AND MEANING
Adrian Frutiger, Andrew Bluhm
Watson-Guptill Publications; Reprint edition (October 1998) | ISBN: 0823048268
• SIMULATIONS (FOREIGN AGENTS)
Jean Baudrillard
Semiotex(e), New York, 1983.
• SIMULACRA AND SIMULATION (THE BODY, IN THEORY: HISTORIES OF CULTURAL MATERIALISM)
Jean Baudrillard
University of Michigan Press,1995.
• SOCIAL WORK: SAATCHI & SAATCHI’S CAUSE-RELATED IDEAS
Edited by Mark Thomson
273 Publishers | ISBN 0953812804
An excellent sampling of this famous advertising agency’s work for social issues.
•
SPD, THE SOCIETY OF PUBLICATION DESIGNERS PUBLICATION DESIGN ANNUAL
RockPort | ISBN 1564969797
This annual celebrates the most outstanding editorial design produced each year, including consumer
,
trade,
corporate, and newspapers. The format and layout provide excellent examples for portfolio layout ideas.
• STOP STEALING SHEEP AND FIND OUT HOW TYPE WORKS
Eric Spiekermann & E.M. Ginger
Adobe Press | ISBN 0-201-70339-4
This is certainly not the only type book to get, but it’s a good supplement.
• STRUCTURAL ANTHROPOLOGY, BASIC BOOKS
Claude Levi-Strauss
New Edition 2000.
• STUDIES IN TECTONIC CULTURE – THE POETICS AND CONSTRUCTION IN NINETEENTH AND
TWENTIETH CENTURY ARCHITECTURE
Kenneth Frempton
The MIT Press and Graham Foundation, Cambridge, 1995
• SUFFRAGETTES TO SHE-DEVILS
Liz McQuiston
Phaidon Press | ISBN 0714836192
A compilation of sparkling, hard-hitting graphics on the international women’s movement drawn from the
fine arts, fashion, and advertising to comics, broadsheets, and cyberart. McQuiston’s vivid text and selec-
tions center on how design furthered campaigns exalting or denigrating a woman’s place in the world.
• TEACHING AS A SUBVERSIVE ACTIVITY
Neil Postman, Charles Weingartner
•
TESTED ADVERTISING METHODS
John Caples and Fred E. Hahn
Prentice Hall | ISBN 0130957011
• THE ALPHABETIC LABYRINTH
Johanna Drucker
Thames & Hudson, New York, 1995
• THE AMERICAN REPLACEMENT OF NATURE
W.I.Thompson
Doubleday, New York, 1991.
• THE ART OF LOOKING SIDEWAYS
Fletcher, Allan.
Phaidon Press Limited. | ISBN 07148 3449
A creative book about the unique perspectives afforded by thinking differently.
• THE BRAND GAP
Marty Neumeier
New Riders Press | ISBN 0321348109
The first book to present a unified theory of brand. Shows how both a strategic and creative approach
can unite to produce a “charismatic brand”.
• THE BUSINESS SIDE OF CREATIVITY
Cameron Foote
W.W. Norton & Company | ISBN 0-393-73093-X
The Business Side of Creativity is an authoritative guide for starting up and running a small graphic
design or communications business.
• THE CONQUEST OF COOL: BUSINESS CULTURE, COUNTERCULTURE, AND THE RISE OF
HIP CONSUMERISM
Thomas Frank
The Univ. of Chicago press | ISBN 0226260127
A comprehensive critique of the advertising industry and its relationship to the counterculture movement
of the 1960s.
• THE COPY WORKSHOP WORKBOOK
Bruce Bendinger
Copy Workshop | ISBN 1887229124
Agencies use this book as a training resource.
• THE CREATIVE BUSINESS GUIDE TO RUNNING A GRAPHIC DESIGN BUSINESS
Cameron Foote
W.W. Norton & Company | ISBN: 0-393-73077-8
A comprehensive business-owners book
• THE DO IT YOURSELF LOBOTOMY: OPEN YOUR MIND TO GREATER CREATIVE THINKING
Tom Monahan
Wiley; 1st edition (March 8, 2002) | ISBN: 0471417424
• THE DESIGN OF DISSENT: SOCIALLY AND POLITICALLY DRIVEN GRAPHICS
Milton Glaser
Rockport Publishers | ISBN 1592531172
The book bursts with compelling political designs from all over the world.
• THE DREAMS OF REASON –THE COMPUTER & THE RISE OF THE SCIENCES OF COMPLEXITY
Heinz R. Pagels
Bantam Books, New York, 1989.
• THE ELECTRONIC WORD – DEMOCRACY, TECHNOLOGY AND THE ARTS
Richard A. Lanham,
The University of Chicago Press, Chicago, 1993.
• THE ELEMENTS OF TYPOGRAPHIC STYLE
Robert Bringhurst
Hartley & Marks Publishers | ISBN 088179-1326
Commonly called “The Book”, “The Good Book”, and “The Designer’s Bible” by designers far and wide.
• THE END OF PRINT
Lewis Blackwell and David Carson
• THE FIFTH LANGUAGE
Robert K. Logan
Stoddart Publishing Co. Limited, Toronto, 1995
• THE FOUNDATIONS OF THE THEORY OF SIGNS
C.W. Morris
The University of Chicago Press, Chicago,1953
• THE FOUR FUNDAMENTAL CONCEPTS OF PSYCHOANALYSIS
Jacques Lacan
• THE FUNDAMENTALS OF TYPOGRAPHIC STYLE
Robert Bringhurst
Hartley & Marks Publishers, Washington, 1994
• THE GEOMETRY OF LIFE AND ART
M. Ghyka
Dover Publications, New York, 1946, or Kessinger Publishing, 2004
• THE GRAPHIC ARTIST GUILD’S HANDBOOK OF
PRICING
AND ETHICAL GUIDELINES
available through www.gag.org
• THE GRAPHIC DESIGNER’S GUIDE TO CREATIVE MARKETING
Linda Cooper Bowen
John Wiley & Sons, Inc. | ISBN 04721293140
Complete guide tomarketing your services, with clear, practical step-by-step instructions on every aspect
of graphic design marketings.
• THE GRAPHIC DESIGNER’S GUIDE TO PRICING, ESTIMATING & BUDGETING
Theo S. Williams
Allworth Press | ISBN 1581150989
Provides a one-stop source of indispensable, innovative methods for achieving productivity and prof-
itability in everyarea of a graphic design business.
•
THE GRAPHIC DESIGNER’S GUIDE TO PORTFOLIO DESIGN
Debbie Myers
John Wiley & Sons, Inc. | ISBN 0-471-56925-9
• THE GUTENBERG GALAXY: THE MAKING OF TYPOGRAPHIC MAN
Marshall McLuhan
University of Toronto Press, 1962
• THE HEALING POWER OF ART: A SELF-GUIDED EXPRESSIVE ART WORKSHOP
Barbara Ganim
• THE HERO WITH A THOUSAND FACES
Joseph Campbell
Princeton University Press, Princeton, 1973.
• THE HISTORY OF SIX IDEAS
W. Tatarkiewicz
Highoff Hingham, Massachusetts, Distr. by Kluwer, Boston, 1980
• THE IDEA OF DESIGN
Victor Margoline and Richard Buchanan (editors)
The MIT Press, Cambridge, 1995 | ISBN 0-262-63166–0
• THE LEXUS AND THE OLIVE TREE, ANCHOR BOOKS
Thomas L. Friedman
New York, 2000
• THE MEDIUM IS THE MESSAGE
Marshall McLuhan
Gingko Press, 2003.
• THE NEW GRAPHIC DESIGN SCHOOL
Alan Swann
John Wiley & Sons, Inc. | ISBN 0-471-28834-9
• THE NON-DESIGNER’S DESIGN BOOK
Robin Williams
Peachpit Press | 1566091594
• THE PHILOSOPHICAL INVESTIGATIONS
L. Wittgenstein
University of Notre Dame Press, Notre Dame, 1968
• THE POTENTIAL OF PAPER IN GRAPHIC DESIGN
Nancy Williams
Phaidon Press Limited, London, 1994
• THE POWER OF MYTHS
Joseph Campbell
Doubleday, New York, 1988.
• THE RECONFIGURED EYE: VISUAL TRUTH IN THE POST-PHOTOGRAPHIC ERA
William Mitchell
• THE SACRED AND THE PROFANE
Mircea Eliade,
Harcourt, New York, 1959. Brunswick, 1991
• THE SAVAGE MIND
Claude Levi-Strauss
University Of Chicago Press, 1968
• THE SUBLIME OBJECT OF IDEOLOGY
Slavoj Zizek
Verso, 1989
• THE TOTAL PACKAGE
Thomas Hine
Back Bay Books, New York, 1997
• THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION
Edward R. Tufte
Graphics Press, Cheshire, Connecticut, 2001.
• THEORY OF SEMIOTICS
Umberto Eco
Indiana University Press, 1979.
• THINKING
IN
TYPE
Alex W. White
Allworth Press, 2005 ISBN 1-58115-384-8
• THINKING WITH TYPE
Ellen Lupton
• TIBOR KALMAN: PERVERSE OPTIMIST
Edited by Peter Hall and Michael Bierut
Princeton Architectural Press | ISBN 156898258511
Whether your a fan of Timor or not, this is an important book on an important agitator and proponent for
socially responsible design
• TOUCH THIS: GRAPHIC DESIGN THAT FEELS
Scott Witham
Rockport
• TRAVELS IN HYPER-REALITY
Umberto Eco
Picador, London, 1987
• TYPE AND TYPOGRAPHY
Phil Baines & Andrew Haslam
Watson-Guptil Publications | New York | ISBN 0-8230-5524-8
This is a great book on typography, but it also affords some keen insights on the nature of spoken
language and phonemes as well as typography in film and new media.
• TYPOGRAPHIC DESIGN
David Brier
Madison Square Press | ISBN 0942604237
A collection of more than 600 pieces, representing the best in logotypes, stationery, editorial design,
packaging, posters etc. (1992)
• TYPOGRAPHIC DESIGN: FORM & COMMUNICATION
Rob Carter, Ben Day & Philip Meggs
Van Nostrand Reinhold | New York | ISBN 0-442-00759-0
This is an excellent, concise and extensive book with lots of good examples. A must have.
• TYPOGRAPHY PRIMER
Anthony Faiola
Graphic Art Technical Foundation | ISBN 0883622629
This book presents the vocabulary, classifications, and aesthetic principles associated with typography.
• TWENTIETH CENTURY TYPE
Lewis Blackwell
fivedegreesbelowzero press (May 2002) | ISBN: 0970877919
• U&LC : INFLUENCING DESIGN & TYPOGRAPHY
John D. Berry
Mark Batty Publisher (January 15, 2005) | ISBN: 0972424091
• UNDERSTANDING MEDIA: THE EXTENSIONS OF MAN : CRITICAL EDITION
Marshall McLuhan
Gingko Press, 2003.
• USING DESIGN BASICS TO GET CREATIVE RESULTS
Bryan L. Peterson
HOW Design Books | ISBN 0891346511
• VISUAL EXPLANATIONS: IMAGES AND QUANTITIES, EVIDENCE AND NARRATIVE
Edward R. Tufte
Graphics Press, Cheshire, Connecticut, 1997
• VISUAL QUICKSTART GUIDE (VISUAL QUICKSTART GUIDES)
Tom Negrino, Dori Smith
• WE KNOW WHAT YOU WANT: HOW THEY CHANGE YOUR MIND
Martin Howard, Douglas Rushkoff
•
WEB STYLE GUIDE
, 2nd edition
Patrick Lynch and Sarah Horton
•
WHAT WE WANT IS FREE: GENEROSITY AND EXCHANGE IN RECENT ART
(SUNY Series in
Postmodern Culture)
Ted Purves
State University of New York Press (January 28, 2005) | ISBN: 0791462900
• WINDOWS AND MIRRORS: INTERACTION DESIGN, DIGITAL ART, AND THE MYTH OF
TRANSPARENCY
Jay David Bolter, Diane Gromala (Leonardo Books)