What is Graphic Design?
Thursday, September 18, 2008
Creative Review posted a link to this video.
The interviewer walks around and spontaneously asks people questions about Graphic Design. It really is astounding how few people know what the profession is. It’s not like we are asking what is postmodernism, or some other obscure theory, etc. Maybe we designers really view the world with tunnel-vision. Maybe that’s our problem, we are assuming that everyone will understand the true power of design. Our audience, the people we are trying to communicate to, don’t have a clue who is on the other end.