There’s a “Cuil” new search engine
Tuesday, July 29, 2008
Some ex-employees of Google started up a new way to search the web. Is it the total opposite of Google? The main page is just as minimal, except it’s mostly black with a touch of blue, gray and white. Are the founders of Cuil trying to say something? Are they trying to point out that not only is Cuil trying to compete with Google but it is also going to take everything that Google had going for it (the clean simplicity of searching a massive internet) and make it black and blue. They are making Google black and blue all over. Cuil’s logo also isn’t as goofy as Yahoo!’s or as clean and formal as Google (even though Google’s logo works incredibly well) but their logo definitely offers a bold look to their viewer’s. However, Google broke away with it’s simplicity, Cuil is tweeking the same design principles and applying some gradients to everything (which is now used everywhere) and expects to stand out. We’ll see what happens.