Lecture: Anthony Prozzi, senior interior designer at Ford Motor Company
Posted on August 7, 2012 by SCAD ATL Interior Design
When: Wednesday, 15 August, 11am
Who: Anthony Prozzi, senior interior designer, Ford Motor Company
Did you know? Prozzi began his design career in fashion as a designer at Donna Karan.
Like a pencil on an artist’s pad, life moves in unexpected directions. Anthony Prozzi is proof of that. If not for a few curves, he might be a doctor, sketching and drawing as a hobby. But life’s unpredictability and a background in fashion led Prozzi to Ford, where he’s a senior interior designer creating the clean, sculptural interiors of today’s vehicles.
“Designing for me is fun and relaxing,” said Prozzi, a graduate of the College for Creative Studies (CCS) who joined Ford in 1999. “There’s a flow, a process of putting pencil to paper and getting lost in that whole process of design. You truly go into another zone.”
The work can be challenging. Customers are demanding more content in their vehicles that helps connect their technology in a safer way, which creates more places where engineering and design intersect. “I think the challenge to every program is making sure everyone shares the same vision,” he says. “Everyone needs to be on the same page and truly share the same goal.”
Prozzi is used to challenges. Growing up in New York, he attended a private school where his artistic bent was ignored and his acumen for math and science was encouraged. He eventually enrolled in premed at New York University, assuming he’d become a physician.
A side job at a high-end retail store changed everything. Prozzi became immersed in the world of fashion, and his knack for aesthetics and style was noticed by a freelance stylist for “W.” He eventually became a designer at Donna Karan and later studied at the Pratt School of Art & Design in Brooklyn.
Later, he learned about the concept of transportation design and transferred to CCS. “I was very intrigued by motion and flow,” Prozzi said. “And that’s exactly what I found in vehicles.” Prozzi finds that vehicle interiors are trending toward green and clean, with an emphasis on sculptural elegance. “Today, with all the turmoil going on in the world, I think people are seeking something really beautiful, really lasting,” he says. “They want something that will put a smile on their face.”
INTERNSHIP: Creative and Marketing Assistant July 19, 2012Posted by SCAD Fashion Department in : Careers , comments closed
Rapidly growing business is looking for creative and marketing assistant to work directly with business owners on all aspects of business and involvement on all company projects. This position offers a wide range of learning opportunities and experience as we work on a number of exciting and diverse projects. We are looking for someone that is efficient, organized, takes initiative, and has a true creative spirit. We are looking for someone that can bring new, innovative, and creative solutions and ideas in a very hands on environment. This position will offer support to owners in the following areas:
Marketing strategy and execution
Project Management and administrative support
Branding and Identity building
Product design and development
Fashion show styling and production
Visual merchandising and visual exhibitions
Client business development
New business development
Good writing skills
Organized and takes initiative
Strong administrative skills
Photoshop and Illustrator skills are not required but a plus.
Unpaid Internship. College credit.
To apply: Send resume and cover letter to firstname.lastname@example.org
Fashion Star Open Call July 19, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
Fashion Star Open Call
What: Design your own fate and present five to ten original ready-to-wear pieces with your portfolio for the opportunity to be cast on the hit reality series.
Why: It’s your chance to be a fashion star, win a multimillion dollar prize, and launch your own collection in three of America’s largest retailers.
When: Sat., 10 a.m.-4 p.m.
Where: Macy’s, Perimeter Mall, 4300 Ashford Dunwoody Rd. Learn more at fashionstarcasting.com.
PERONI Emerging Designers Competition July 16, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
The Italian brand PERONI has partnered with our agency to sponsor PERONI Style Atlanta:
Emerging Designer Competition – a runway competition. The competition will
take place in Atlanta, Miami and Chicago and will support a community of
emerging fashion designers and provide an outlet for aspiring designers to
showcase their talents utilizing a runway style competition. The goal is to
provide a platform for emerging designers to gain the attention of national
press, buyers, and angel investors to jumpstart their careers.
The winner of the Atlanta competition will win an all-expenses paid trip to
New York Fashion Week s/s 2013 in September.
This Tuesday, July 17, 2012, we are doing a designer casting call at Park
Tavern from 3pm – 7pm. During this casting call, we are looking to select
three designers who will compete on August 16 in a runway style fashion
Great Fabrics, Great Prices! June 6, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
Reminder and Bridal line added to Friday Fabric showing
Our representative Dan Rimmon will be in your area soon showing our exclusive lines of finer European and designer fabrics and leather. Our complete collection is available to you with low minimum yardage requirements. He will be showing our new jobber fabrics from Monique Lhuillier, Michelle Mason and many others, plus representing:
Liberty Art Fabrics (formerly Liberty of London) the Classics & Spring 2013
Pickering International organics and sustainable fabrics
Introducing our new lines :
Monaluna organic cotton prints
Eusebio Sanchez high end Spanish embroideries, laces and bridal fabrics.
Blue Star Silks high end line of European and other imported silks.
Pineapple Silk sustainable, handmade from pineapple fibers and natural dyes.
Friday June 8
at Courtyard Atlanta Buckhead
3332 Peachtree Road Ne
Atlanta, GA 30326
For actual room location please call upon arrival or for other appointment times call: Dan’s cell: (310) 922-3265
11054 West Pico Blvd.
Los Angeles, CA 90064
We are your “Secret Source” for small to medium size pieces of imported designer dress fabrics for independent designers, manufactures and retail fabric stores.
FASM CO-OP at the High April 23, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
The FASM CO-OP is going to the High Museum Saturday, April 28th to celebrate the last night of the Picasso to Warhol exhibit.
There will be DIY silk-screening and photobooths from 8pm-2am.
Meet FASM CO-OP at the High, at 8pm, dressed in your best Factory scene garb if you wish! We also hope to see the Kaws street art exhibit and Frida Kahlo/Diego Rivera. Hope to see you there!
COMPETITIONS DEADLINES FAST APPROACHING April 23, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
We have several important competition deadlines coming up very quickly. Please see below for due dates and competition descriptions.
April 23: CFDA/Diet Coke Competition
April 27: American Tanning & Leather Competition
May 1: Belk
May 2: Saga Furs Competition
APRIL 23:CFDA/Diet Coke Competition
DEADLINE IS APPROACHING: Monday, April 23, 2012. (please do not reply to this email with questions; see Prof. Collins)
The Council of Fashion Designers of America is very pleased to present you with an unprecedented opportunity– to create a design for our partner Diet Coke, one of the leading brands in the world, and have that design sold in Target stores across the country later this year.
STAYEXTRAORDINARY Design Challenge Assignment Design an original “extraordinary” graphic element for a t-shirt that makes a statement about Diet Coke and those who drink it Audience Discerning 20-somethings embarking on their adult lives. It’s a generation that’s transitioning into a new chapter of their lives and are determined to leave their mark on the world personally, professionally and socially. They are looking for brands they can connect with, that allow them to express themselves but still provide cultural status.
•Please visit www.DietCokeCFDA.com to download the Diet Coke assets, color & logo style guides
•Incorporate Diet Coke’s color palette: silver, Coke red, black and white.
•Incorporate the Diet Coke Logo (full or cropped)
•The original artwork should be signed by you (include your signature or create a designer logo)
•All original artwork should be submitted to Diet Coke (via FTP site www.DietCokeCFDA.com) as a vector file CMYK (4 color)
•Your original artwork will be printed on the front body of a white t-shirt; you must indicate position/placement and scale when submitting your original artwork (please refer to www.DietCokeCFDA.com for design layout guide)
•All Diet Coke STAYEXTRAORDINARY Design Challenge submissions must be received by Diet Coke no later than End of Day Monday, April 23, 2012.
•All Designs will become the property of Diet Coke Contest The design submissions for the contest will be submitted for judging in three (3) rounds:
•Round 1: All original design submissions will be sent to Diet Coke and the top (20) designs that best answer the design challenge will be selected for Round 2
•Round 2: The top (20) designs will be hosted on a voting site where Diet Coke consumers and Target shoppers, who share your passion for style and fashion, will select the top (10) designs
•Round 3: The top (10) designs will be judged by a panel of leading style and fashion experts, including Members of CFDA, who will select a Grand Prize Winner and (2) Runners-Up.
•The winning original design will be produced on t-shirts and featured for sale in Target stores nationwide (September 2012)
•The winning designer will receive a $10,000 scholarship award for 2012-2013 academic year expenses
•The winning designer will be flown to New York for an exclusive, behind-the-scene experience and private tour with a CFDA Member from the judging panel.
•(2) runners-up will each receive a $2,500 scholarship award each for 2012-2013 academic year expenses
•Top (20) Designers:
•The top (20) designers (excluding Grand Prize Winner and Runners-Up) will each receive a $250 scholarship award for 2012-2013 academic year expenses
• Diet Coke was launched in 1982 with an iconic campaign at Radio City Music Hall, using strong celebrity endorsements to drive excitement and awareness for the brand.
• In the last 30 years, Diet Coke has become a household brand and overtook Pepsi as the #2 beverage brand in the country in 2011.
• In 2010 Diet Coke re-energized the brand with the STAYEXTRAORDINARY campaign to appeal to a new generation of drinkers. Focusing on the Millennial generation showed that Diet Coke is THE brand for the many multi-dimensional and aspirational travelers on the road to success.
• In 2012 the journey to extend the STAYEXTRAORDINARY anthem continues and Diet Coke is partnering with the CFDA and Target to express this message. Target & Diet Coke Partnership Both brands share a unique and aspirational passion for the world of fashion and design. Like Diet Coke, Target has revamped its brand to become a national launching pad for introducing high-end designer fashions to the everyday fashionista. They have recently launched lines for Missoni and Jason Wu, along with previous lines with Isaac Mizrahi and Zac Posen. Background for STAYEXTRAORDINARY STAYEXTRAORDINARY is a campaign that focuses on showing that Diet Coke is more than a drink that hydrates or refreshes. It presents Diet Coke as a stylish drink that helps you stay focused on the pursuit of extraordinary. Diet Coke has always been tied to celebrities and the fashion world, and today it is the sophisticated soda of choice among A-listers, up-and-comers, and game changers. ‘Stay Extraordinary’ is a message that speaks to all young adults and their drive to achieve their passions. Please visit www.DietCokeCFDA.com (username: design | Password: contest) to download the full STAYEXTRAORDINARY brand campaign and inspiration guide which includes: Diet Coke videos, commercials, images and other brand content. (*While Diet Coke is a strong global brand, the STAYEXTRAORDINARY campaign in this country is unique and should not be compared to or confused with any global marketing campaigns *)
APRIL 27th: American Tanning & Leather
American Tanning and Leather Company special project brief
External Contact: Christy Plott Redd, Creative Director and VP of Sales from American Tanning and Leather Co.
American Tanning and Leather Co. processes, tans and sells reptile hides, namely skins of alligator to Gucci, Chanel, Polo Ralph Lauren and Proenza Schouler to name a few. The company is located in Griffin, Georgia (approximately 45 minutes from Atlanta) and both campuses are invited to tour the tannery.
• American Tanning and Leather Co. competition for both Atlanta and Savannah juniors
o DESIGN, CONCEPTUALIZE, and PRODUCE an alligator garment, accessory or home accessory.
o -1 student from each campus will “win” and have their item produced by American Tannery
o Students could design a garment, clutch, day bag, belt, small furniture item, picture frame, pillow, desk accessories, etc.
Internal jury at SCAD to decide the 5 best designs by APRIL 27th to move forward to be judged by Gilles Mendel
Winning design will be produced over the summer by American Tanning. Student winner will be announced in September and design will be unveiled in September.
MAY 1: Belk
Seeking Southern Designers
Belk recently launched a major rebranding campaign and introduced a new logo and tagline:
Modern. Southern. Style. We added more modern brands and updated our selection to deliver on that tagline.
In the spring of 2013, we’ll be celebrating our 125th Anniversary. We’re proud of our history as a southern based retailer and we want to introduce even more great brands to our assortment. Brands that represent the talented South and the modern, southern, style we deliver every day. And that’s where you come in.
Belk is looking to partner with Southern designers and add to our numerous collection of brands. Winning designs will be featured in
our 125th advertising campaign and sold at Belk.
DESIGNERS: Must currently live in our footprint of southern states or have a strong connection to the region.
DESIGNS: Winning designs will match our brand’s identity of Modern. Southern. Style. and be appropriate for Spring 2013.
CATEGORIES: Women’s, Men’s & Kids Apparel, Shoes & Women’s Accessories
All entries must include photographs of samples and be submitted as a pdf or jpeg. No fashion illustrations accepted. Limit entries to 10 items. Please prepare the entries in the manner outlined below:
1. Provide separate hard copy outputs of each look no larger than 11×14. Please label each output with your name and contact information in the upper right corner on the back.
2. Provide a CD containing electronic files of each look. Please label the CD with your name and contact information written in permanent marker.
3. Provide a resume and one paragraph bio.
4. Provide a write-up as to why the looks you designed
are appropriate to the Belk brand.
5. Sign and complete entry form.
Entry Form can also be found at belk.com/southerndesigner
Submit your completed entries to Belk by May 1, 2012.
Please send to:
Arlene Goldstein, VP Trend Merchandising and Fashion Direction
2801 W. Tyvola Road, Charlotte, NC 28217
Finalists will be chosen by Belk’s panel of judges and notified by e-mail June 1, 2012. Finalists will be invited to Charlotte, NC to present to our panel of judges on July 20, 2012.
Showcase winners will be notified the week of August 6, 2012.
Winning designers will have the opportunity to become a Belk vendor partner featured in Select Belk stores and on Belk.com March – May 2013.
Winning designs will be featured in an advertising campaign for our
125th Anniversary Celebration.
All winning designs will be featured on our Facebook page and a favorite will be voted on by Belk’s 300,000+ Facebook fans.
Entries will be reviewed by a panel of Belk Senior Executives in Merchandising, Marketing and Fashion Direction.
Go to: belk.com/southerndesigner for an inspirational look at our brand and how we bring modern, southern style to life. Belk_Southern designers challenge_rev5_031912
To satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.
For the modern Southern woman to count on Belk first. For her, for her family, for life.
Modern. Southern. Style.
MAY 2: SAGA FURS
Fur Design Competition 2012
Designers today must define their own original marks thought conceptual and material innovation. Within the context of fashion, newness will only come from challenging how things are done. How it is made? How it is finished? How it is treated? How is it styled?
Fur-innovation challenges you to innovate with fur and other materials to design and potentially produce something that the world has never seen before.
Understand the history, craft and skill involved in designing but look to the future for inspiration. How can fur be propelled. What techniques can be explored to elevate it to a new level of luxury design?
To design a creative fur accessory that can be worn or used in a lifestyle setting from SAGA mink ®, Saga fox® or Saga Finnraccoon®.
Sketches, flats and diagrams should be submitted to Stephanie Thomas by Wednesday May 2nd.
A group of semi finalists will be selected to present their concepts to a panel of judges. A winner will be selected and the prize and details arranged.
The SAGA WINNER will receive an all expense paid trip including airfare and lodging to the Saga Design Centre in Vedbaek, Denmark. In August 2012, the winners will attend an AWARDS WINNERS seminar with a group of global design students. The weeklong seminar will be hands on introduction to designing and working with Saga furs.
SAGA FURS, “RESPONSIBLE LUXURTY”
Charlie Ross from SAGA Furs April 6, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
Charlie Ross from SAGA Furs will be on campus Thursday, April 12th. All fashion students are encouraged to attend his presentation on furs. He will also be introducing a new competition for Juniors!
• 11:30 am – 12:30 pm Presentation
SCAD Atlanta, room 249
Ross will be visiting with Seniors from 2-3 PM up on the 4th floor. He especially wants to talk to any seniors using fur in their collections or using fur in the future.
• 2:00 pm – 3:00 pm Meeting with Senior Fashion Students
SCAD Atlanta, room 414C
TIME TO GET HIRED Workshops and Panel Discussion 4/10 April 6, 2012Posted by SCAD Fashion Department in : Design Resources , comments closed
Meet industry leaders from NYC, June Beckstead, Vice-President of Design, Sears Holding Corporation, Kate Benson, Founding Managing Director, MARTENS & HEADS! and Kerin Crofton Kelly, Senior Managing Director, 24 Seven Inc. will be at SCAD Atlanta on Tuesday, April 10th sharing insider tips, knowledge and advice on getting the internship/job you want!
• Sign up for workshops with your Career Adviser, Ali Harrell
• Attend PANEL DISCUSSION, moderated by Associate Chair, Sarah Collins and Program Coordinator, Bruno Lima in EVENT space 4C @11:00am—12:00pm