Check Out the Valentino Garavani Archives December 5, 2011Posted by SCAD Fashion Department in : Industry News , trackback
Go to http://www.valentino-garavani-archives.org to view the newly created virtual archive of the legendary designer, Valentino Garavani. This museum of sorts was created by Valentino’s long-time business partner, Giancarlo Giammetti, and is the first of its kind. Anyone who is interested in fashion will love to peruse the gorgeous collections of iconic dresses that comprise Valentino’s life’s work. Click on the photos for the start of the tour and the whole site goes live TODAY!
Recently, Gwyneth Paltro posted an interview about the virtual museum on her blog, Goop. Here it is below:
Q & A with Giancarlo Giammetti:
Q: Why did you decide to create this, can we say, virtual museum?
A: ”Real museums need an enormous investment and the assurance that they will exist for years, even decades, and in a perfect way. This is difficult to achieve in today’s economy. So I asked myself if it would be possible to create a vast computer-generated museum?
We have kept an organized archive since the seventies that represents an enormous testimony from these years. With expert designers, I was able to create an architecture that belongs to Italy and especially to Rome, Valentino’s epicenter, which is described by light and shade, ‘chiaroscuro’, and at the same time is ‘unbuildable’ … an architecture only possible in a computer-generated world.
Animated galleries show a life’s work, and hundreds of key dresses have been photographed revolving 360 degrees to show every line and stitch.
One click on the dress and the user can discover its history—who wore it, where, and when. Five thousand documents, photos, and 190 videos make up the Museum’s database.”
Q: How long did it take to create the Museum?
A: ”Almost two years … but as I said, we have been preparing the archives for the past forty years.”
Q: Tell us about the concept behind it—what have you included and what did you want to convey?
A: ”I wanted to give a complete vision of Valentino’s work, not just the dresses, but the world in which they were born. Fashion is very much a mirror of the times.”
Q: You have spent so much of your life directing the business so that Valentino could create. When you look at these decades of beautiful dresses, how does it make you feel?
A: ”I still discover things that I have not noticed or have just forgotten. But the real feeling is that I have been close to one genius, somebody with an idea in mind, to make women beautiful—and he was faithful to this and never came off this track.”
I had two consecutive Thanksgiving dinners on Thursday and Friday and so here’s what I’m listening to for post-Thanksgiving cardio. I am obsessed with these songs:
Q: Are there any rules for dressing?
A: ”Do not copy the total look of a picture in a fashion magazine. Just take the pieces that you really like and forget the ones you know are not for you.”
Q: What should a woman never wear?
A: ”Lady Gaga’s clothes.”
Q: When you look through this amazing archive did you ever wish you had done something differently?
A: ”I don’t know … I really did my work with conviction and honesty. I never tried to do things I was not convinced of.”
Q: You have achieved everything that a fashion designer can achieve and have become a living legend. Is there anything you would still like to explore in the world of costumes or fashion?
A: ”I love designing and now I am very interested in theatre and ballet costumes. I hope I will be able to experience this part of fashion.”