Models = Results of Genetic Coctails? January 28, 2011
Posted by SCAD Fashion Department in : Careers, Industry News, Trends , trackbackThe SCAD Atlanta model call this week has me thinking all about what makes a great model. The “ideal” look for runway changes as often as the fashion trends they wear. Most model scouts, however, continue hoping and searching for the next Gisele Bündchen. Many of them head to a remote region in the south of Brazil known for it’s perfect “genetic coctail.”
Colonized by the Italians and Germans, the small farming villages are so remote that there has been little mixing with other races – keeping the genetic makeup pure and ideal for finding tall models with fair skin and European features. While the trend seems to be steering more toward models with darker skin, dozens of scouts remain in the south of Brazil.
Says one “If a famous top model looks German with a Russian nose, I will do a scientific study and look for cities that were colonized by Germans and Russians in the south of Brazil in order to get a similar face down here.” This poses all sorts of concerns for the Brazillian fashion industry because “more than 70 percent of the country’s models come from three southern states that hardly reflect the multiethnic melting pot that is Brazil, where more than half the population is nonwhite.” Read more about these concerns in this interesting article in the New York Times. The video is pretty fascinating, as well.
- Tiffany Horton
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