A Conversation with Hilldun President Gary Wassner January 12, 2011Posted by SCAD Fashion Department in : Careers, Industry News, Local Sources, Manufacturers, Organizations and Associations, Retail , trackback
This article is a great primer on what a factor does to help manage the business side of growing fashion firms, how to build a brand that lasts, why focusing on PR isn’t always wise, and the pitfalls of handing your label over to a private equity firm for fast cash. Hilldun has worked with Betsey Johnson, Marc Jacobs, Tommy Hilfiger, Tuleh, and numerous other major American brands. He discusses what his firm looks for before taking on a designer as a client “We look for designers who have heads on their shoulders, who understand the important aspects, the salient aspects of running and owning a business and know that it’s all about product; it’s not about press.”
Additionally, he shares his thoughts about the difficulties of manufacturing in China and possibility of bringing manufacturing back to the US. This a MUST read for all students on both the Fashion and FASM sides.
- Tiffany Horton