The Uniform Project February 23, 2010
Posted by SCAD Fashion Department in : Careers, Inspiration, Textile Resources, Trends , trackbackForgive my recent obsession with uniforms. Apparently, I’m not the only one. Sarah Collins sent me a link this morning to The Uniform Project. It’s the brainchild of Sheena Matheiken, a New York based ad agency marketing director who came up with the idea to wear the same dress for 365 days in a row and, in the process, raise funds for the Akanksha Foundation, a grassroots movement that is devoted to bringing education to children living in Indian slums.
Starting May 2009, she pledged to wear one dress for one year as an exercise in sustainable fashion. She enlisted a friend and designer Eliza Starbuck to create a dress that she reinvents daily with various layers and accessories, many of which are donated by other fashion designers. She gives herself no more than 30 minutes a day to prepare her look which, I say, is quite a feat when you consider the incredible variety she can squeeze out of a simple black cotton dress.
– Tiffany Teague
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