Live from New York! February 16, 2010
Posted by SCAD Fashion Department in : Industry News, Organizations and Associations, SCAD, Trends , trackbackIt’s Fashion Week!! Designers are showing their Fall/Winter collections for the last time at Bryant Park. Although, NYFW has been in the tents at Bryant Park since 1993, things are a bit different this time around as more designers decide to stream their fashion shows live to the masses.
This trend was covered in detail in WWD yesterday. The article discusses the myriad of ways in which designers are using social media to reach the public and, ideally, increase sales. As Diane Von Furstenberg says:
“Ignoring the Internet is total madness. Being active on the Internet is indispensable to growth and for being relevant. It helps your business to be truly global and truly multigenerational.”
Here’s a list of shows you can watch live this week, courtesy of Nitrolicious:
- Rodarte – February 16th at 12:00pm EST on SHOWstudio
- G-Star – February 16th at 7pm EST on G-Star.com
- Michael Kors – February 17th at 10am EST on michaelkors.com
- William Rast – February 17th at 7pm EST on williamrast.com/acloserlookfromsony
- Marc Bouwer – February 18th at 9am EST on marcbouwer.com
- Isaac Mizrahi -February 18th at 12pm EST on isaacmizrahiny.com/meet_isaac
- Calvin Klein – women’s collection on February 18th at 3pm EST on calvinkleincollection.com
London Fashion Week has decided to broadcast a live stream of all shows held in the British Fashion Council tent at Somerset House. Starting this Friday, you can watch London Fashion Week live on-line.
UPDATE:
SCAD Atlanta will broadcast live feeds streamed in from the catwalks in New York and London during fashion week. Students can grab a front row seat in SCAD Atlanta’s Hub. Show times are as follows:
From New York Fashion Week:
Wednesday, Feb. 17:
10 a.m . – Michael Kors
Thursday, Feb. 18:
9 a.m. - Marc Bouwer
noon - Isaac Mizrahi
From London Fashion Week:
Monday, Feb. 22:
11:15 a.m. - Osman
3:30 p.m. - Jaeger London
Tuesday, Feb. 23,
9 a.m. - Ashish
11:30 a.m.- Basso and Brooke
Wednesday, Feb. 24:
9:30 a.m. - Carolyn Massey
noon- Christopher Shannon
- Tiffany Teague
Comments
I thought the G-Star show was great. I like that more shows from around the world are available to stream on the internet. As a SCAD alum and current marketing director for a company that produces labels and hang tags for fashion designers (New York Custom Labels), I can say that internet and social networking proficiency is a must for today’s designers.