Welcome to my blog!

My personal life

I wanted to share with you a little about myself.

I completed my Associate’s Degree in Commercial Art over a decade ago and later a Bachelor of Science in Management & Commercial Design. I have used my technical knowledge to pursue my true love for many years, which is art.

Education and employment

Following earning my degrees, I began working for a Tampa advertising agency as their Art Director. My responsibilities included training and supervising a graphic design staff. The agency setting is highly deadline-driven, which explains why I was drawn to it. I thrive under pressure, guiding my creative teams to develop effective and innovative advertising campaigns that exceeded client expectations fulfills me. In addition to the creative aspects of concept, design, copywriting, and layout of print and media campaigns, I was also the decision maker for choice of photographers, models, commercial productions, and more.

I worked for a number of years in the position of senior art director for this firm. The work was thrilling and exciting, but I soon desired more for myself. I wanted to be self-employed, to achieve something solely for self-gratification and justification, and I deserved that chance to shine. I spent an entire year saving and planning my business and marketing strategy. I wanted to take my hand-drawn artwork and create a lifestyle line that matched my outdoorsy hobbies! Prepared and a bit nervous, I launched my apparel company, Ego Girl Outfitter (www.EgoGirl.com).

A bit about Ego Girl

Ego Girl grew from designer Ericca’s love of nature, fishing, scuba, and other outdoor pursuits. Always looking to dress fashionably while pursuing her hobbies, she found a lack of apparel made specifically for women that reflected her interests. Tired of wearing men’s clothing in small sizes, she decided to create her own line of apparel that mirrored the adventurous, fun, trendy, and innately female appeal she loved. The interest in shirts made for women quickly expanded into sportswear, yoga wear, and sundresses. Her unique designs exemplify a pen and ink style that mixes traditional art with a feminine flair.

Personal insights

My aspirations are to build on a decade of work experience in the art field by formally pursuing a Master of Fine Arts Degree in Graphic Design. My experience in corporate creative training has been a rewarding endeavor. I believe the knowledge and insights gained with a graduate degree with improve my creative processes.

Life has a decidedly funny way of working itself out. I have traversed the roller coaster of my life and somehow managed to survive as a stronger, smarter, and braver individual. The one steady aspect through it all has been my enduring love and attraction to all things art. As witnessed through my choice of careers, I am also a people person to the core. I simply cannot fathom a future for myself that does not intertwine my passion for the arts and my inherent ability to thrive in areas of human interaction. I believe Ralph Waldo Emerson said it best: “Life is a journey, not a destination.” My destination is to the top!