Through digital environments, graphic designers mediate perceptions and create conduits to meaning. This leads to designs that collectively represent and guide social participation. However, when considering the individuality of human experience, objective reality is rarely considered. Phenomenology affords a critical theoretical framework for current design practices.
Studying the subjective interaction of individuals with the digital environment allows designers to mediate perceptions, creating visual meaning that collectively represents and guides social participation. A phenomenological insight into direct personal experience is an absolute requirement for effectively designed graphical interfaces.