Unit 5, Blog Entry 1: Graphic Design Definition Revisited

Has my definition of Graphic Design changed since my initial blog posting? I would say no, the definition or meaning hasn’t changed; however, what has changed is how i view the process of graphic design. This semester at SCAD has really opened my eyes to fully embracing process,but more importantly really understanding how to use it, what works for me and the best way to achieve the best design solution possible.

I’ve always embraced the idea of process, knowing that it’s vital to creating work. An architect wouldn’t build a structure without a blueprint, a sculptor has a plan, designers have process. While it can be a luxury at times, my work is always stronger because of it. By re-evaluating my personal process, how I think and achieve my final outcomes, I feel i’m making stronger work than I would have before. I feel like I am a stronger Designer, yes with a capital D, though I’m not all caps good yet!

Good education and learning should always involve questioning. I’m finding myself regularly looking at and evaluating every thing in my life as a designer. What is working, what isn’t working and what is working but can be working better and I’m enjoying the “process” of evaluation.

Has my definition of graphic design changed? I will rescind my earlier comment and say Yes it has. I’ve developed a deeper appreciation for truly looking at and assessing the thinking and development behind work. Trying to understand how the designer got to the end result and was that the outcome the best, most successful solution possible. In other words, can I see the eye or hand of the designer in the work. What is my take-away from that and how can I possible incorporate that process into my work? So yes, I guess my definition of graphic design has changed. I’m more critical about what I call graphic design, I look at it with a more deconstructive eye and assess it on a deeper level than I have before. I guess what I’m saying ultimately, is my definition of great graphic design has changed.

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