Ralph Lauren
Last week I attend the Ralph Lauren Internship Presentation; representatives from the company came out to discuss all of the different opportunities they offer. Honestly, I never was for or against the brand; I always thought of them as a strong, known company but I never thought of interning for them. Right as you walked into the Student Center a film was playing, the company created a 10-15 minute video of their brand in a net-shell. From all of the different labels, to stores all over the world, to even segments of Ralph speaking about his company; it was a great way to start the presentation while getting comfortable with the company.For a person like myself, who honestly didn’t have the biggest interest in the company before walking through the front doors, it certainly opened my eyes to all of the new possibilities this brand could offer me. A smart marketing tool they used during the presentation was using past SCAD interns, they got up and talked about what they did for the company and how it not only built their portfolio but also their work ethic. Noami Fox, senior fibers major, was the last student to talk about her summer internship in the home department. She worked on a team, but in additional she got to create her own side project that she ended up presenting three times to Ralph Lauren Employees. As a marketing student, I found out they are really looking for a marketing student that is good with programs like excel, powerpoint, photo shop, and illustrator. The presentation was formatted very well, it was well thought out and I learned a lot about not only the internship opportunities, but also about their company! I was very glad I attended the presentation, how I have a better understanding about what companies are looking for in Fashion Marketing and Management students portfolios.
