[ WHITE ]
I understand that “technically” I am classified as a fashion student, but honestly my main passion is business — I was just somewhat scared that I would end up as a CPA wearing a 2-piece suit and carrying a briefcase to my cubical at 7am 5 days a week to attend a “normal” business school. I do respect fashion designers, especially after my classes here at SCAD, but something about advertising, branding, and entrepreneurship excites me. I know that this is a post mainly about branding, but this video is an amazing example of how you can manipulate buyers, consumers, or really anyone into seeing your vision. http://www.youtube.com/watch?v=ZyQjr1YL0zg [youtube -- Derren Brown subliminal advertising]
Subliminal advertising is huge, especially in the fashion marketing/business world. If enough people see your design on celebrities, in magazines, etc they will be more likely to gravitate to the product. One example of this was apple, remember the black silhouette of a guy dancing on a vibrant colored background. The key to that advertisement was the white headphones, after it came out whenever you saw a person walking down the street with white headphones, you automatically thought of the apple ipod. Within less than a year, white headphones actually became more popular than the originally black headphones, the company apple uses white as one of their main colors today. When anyone thinks of an Apple store, a big open white modern-looking room what they think of. I think apple is an amazing company, along with having marketing geniuses — who would have guessed that the color white would be their niche?!
