This week we started our final, I am actually really excited about it. We are creating our own brand as I had talked about all those famous brands last week. My group and I are thinking about two options.
A workout clothing company. Similar to Lulu Lemon, although we would like it to be more reasonably priced. We want this company to comprehend the new rhythm of exercise. This company should inspire people to exercise. It should make you feed great while you wear it.
This option is unique, unlike anything anyone has ever seen. Our company will encompass the idea OPI had started. OPI uses pop culture to inspire their nail polish colors. We want to do the same thing, but with accessories. Our company will showcase this pop culture feel. We want it to be inspired off of up and coming movies, concerts, and popular destinations.