All these weeks of work, it is amazing to see the final product. CULT has become a dream for every pop culture lover. Our look book and brand book are everything they were supposed to be. CULT shows a sleep simple brand with a whole lot of potential.
There isn’t much I would change about it.
I have learned so much through this process. It is much harder than I thought I would be to create a brand. I think the hardest part is the research. We struggled to find all the statistics we wanted. It also made it difficult the fact our brand does not exist. With creating something completely new, I think we did a great job.