typography

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I need a logo. Badly. I’m not good at that sort of thing – designing logos. How do you distill the essence of a person or brand down into one minimal design? If you’ve never thought much about it before, logos may seem like the simplest thing in the world. But there is a lot of consideration that goes into designing a good logo. There are a lot of hats a logo must wear.

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Final project #2 of 3 is now finished! For this project we were assigned a important graphic designer or typographer. We had to make a brochure for an event pretending that our typographer was coming to speak at SCAD. The brochure/booklet had to be 8 pages long, and incorporate a fold-out poster.

One of my classmates showed us a folding pattern for a booklet that unfolds into its own poster! I thought this was ingenius, especially because my tyographer, Herbert Bayer, was a member of the Bauhaus, which emphasizes a direct relationship between form and function. Bayer was a master of almost every aspect of art, design, sculpture and architecture. Almost all of his work relates directly to the ideals of the Bauhaus. So I decided that each page of my booklet should correlate into one whole. I wanted the booklet to unfold into the poster.  Read the rest of this entry »

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<— (Click for larger version) Here’s my third assignment for Typography 1 class.  We had to make a vertical 3x30in composition consisting of ten 3x3in squares, each containing one of the letters from t

I wanted to make it so that each square flowed into the next, in an attempt to disrupt the compartmentalizing quality of the squares as much as possible. I think that in part of the sequence, especially Y-P-O-G-R-A, I was really successful. It got a little hairy with the first T and P-H-Y, but overall I’m happy with it. Fitting the numbers in was really the hardest part – first I just slapped them on top of the letter composition I’d already made. They totally looked like just an afterthought compared to the carefully-considered letters. Then I got the idea from the first T, where I simply made a notch in the cross bar to show the shape of the number “1,” that I could find a way to fit all of the numbers harmoniously within the letters (or the negative space around the letters). My favorite example of this is with the “r” and the “6,” because in that square they both really carry the weight equally. Depending on how you look at it, the “r” is dominant OR the “6″ is dominant. That play with foreground and background, positive and negative, complete and incomplete shapes is what I was going for. For the most part I think that it was successful, and I hope that’s reflected in my grade….he word “typography.” Then we had to also incorporate the numbers 1-10 into the squares, in order. Several of my classmates had very interesting concepts and narratives for the way they chose to arrange their letters and numbers, but I really only focused on one thing: the negative space and counter shapes.

And, dear lord, I spent SO much time on this assignment fighting with Illustrator over the most miniscule things. I wanted all the lines and curves to be flush with each other. Damn “snap-to” lines!!!

 

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^Above is a little font nomenclature exercise in Illustrator from Typography 1 Class. Based on our textbook A Type Primer by John Kane. Fonts are complicated little bastards. Read the rest of this entry »

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