Typography

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It’s been another great quarter at SCAD! I thought this quarter was going to be easy, but I think it was the hardest one yet. Never in my life have I operated so consistently on so little sleep. That’s okay, though. I look to rappers for sentient life advice, and have taken Nas’ philosophy on sleep to heart. Anyways, here are some of the highlights from Spring 2013 quarter!

 

I nearly died whilst matte painting.

I had fun with illustration for my knolling and Prometheus boards.

My first ever demo reel!!!

And portfolio site!

Snowstorm Nemo found me in New York

I went, I designed, I triumphed at the Battle of the Boards.

And I almost made a logo thingie.

 

Spring quarter starts in a mere 10 days -__- Bring it on?

I hope to be tackling a bit of animation over the break. Follow me on Vimeo and Twitter!

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I wanted to write a bit about the current VFX industry debacle that came to everyone’s FaceBook awareness last week. Though not a VFX – visual effects, Mom, Dad, if you’re reading this ;) – major, in motion graphics we deal pretty often in compositing and chroma-keying (green screen), which both fall under the VFX domain. I have a lot of friends who are VFX and 3D animation majors. A few of them have already graduated and are working in the industry for companies like Disney and DreamWorks.

VFX, which includes compositing and 3D modeling/texturing/lighting/animation, was one of the money fields. So we were told. Yes, the hours are long and grueling, and the work is highly technical and requires a great deal of instruction, learning, and experience – but if you make it out with a VFX degree, you’ll make money. At least, that’s always been my perception. So it’s very very disheartening to see all these VFX houses closing. Especially when it seems like a new VFX-heavy blockbuster film or jaw-dropping video game is coming out every month.

Even television has been stepping up its game, with higher and higher production values being seen on premium cable channels like HBO, AMC and Showtime.

With the film, TV and video game industries this busy, how can it be that Rhythm & Hues (the company behind VFX-Oscar-winning Life of Pi, The Hunger Games, X-Men, 300, The Lord of the Rings, etc, etc, etc, etc, etc…) is bankrupt?

If you do a bit of Googling, you’ll come up with lots of articles about the situation. But I thought this Reddit post did a really good job of summarizing the problems faced by the VFX industry today. I think the first point – the most important point, according to its author – is the most interesting (below). I wasn’t aware of the role of foreign subsidies at all before this crisis.

“The most noticable, is that other countries offer tax subsides that do not allow even competition. If a VFX studio in California bids on work for a set price, then a VFX studio in Vancouver can bid that very same price AND offer a 30-35% (not sure of exact figures) tax rebate on that work, but the VFX studio doesn’t get that money, the movie studio does. So they (the movie studio) automatically get 30% of their VFX paid for by tax payers instead of out of their already wealthy pockets. The California VFX studio therefore cannot compete with this situation, so fair competition is impossible.”

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I need a logo. Badly. I’m not good at that sort of thing – designing logos. How do you distill the essence of a person or brand down into one minimal design? If you’ve never thought much about it before, logos may seem like the simplest thing in the world. But there is a lot of consideration that goes into designing a good logo. There are a lot of hats a logo must wear.

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Final project #2 of 3 is now finished! For this project we were assigned a important graphic designer or typographer. We had to make a brochure for an event pretending that our typographer was coming to speak at SCAD. The brochure/booklet had to be 8 pages long, and incorporate a fold-out poster.

One of my classmates showed us a folding pattern for a booklet that unfolds into its own poster! I thought this was ingenius, especially because my tyographer, Herbert Bayer, was a member of the Bauhaus, which emphasizes a direct relationship between form and function. Bayer was a master of almost every aspect of art, design, sculpture and architecture. Almost all of his work relates directly to the ideals of the Bauhaus. So I decided that each page of my booklet should correlate into one whole. I wanted the booklet to unfold into the poster.  Read the rest of this entry »

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<— (Click for larger version) Here’s my third assignment for Typography 1 class.  We had to make a vertical 3x30in composition consisting of ten 3x3in squares, each containing one of the letters from t

I wanted to make it so that each square flowed into the next, in an attempt to disrupt the compartmentalizing quality of the squares as much as possible. I think that in part of the sequence, especially Y-P-O-G-R-A, I was really successful. It got a little hairy with the first T and P-H-Y, but overall I’m happy with it. Fitting the numbers in was really the hardest part – first I just slapped them on top of the letter composition I’d already made. They totally looked like just an afterthought compared to the carefully-considered letters. Then I got the idea from the first T, where I simply made a notch in the cross bar to show the shape of the number “1,” that I could find a way to fit all of the numbers harmoniously within the letters (or the negative space around the letters). My favorite example of this is with the “r” and the “6,” because in that square they both really carry the weight equally. Depending on how you look at it, the “r” is dominant OR the “6″ is dominant. That play with foreground and background, positive and negative, complete and incomplete shapes is what I was going for. For the most part I think that it was successful, and I hope that’s reflected in my grade….he word “typography.” Then we had to also incorporate the numbers 1-10 into the squares, in order. Several of my classmates had very interesting concepts and narratives for the way they chose to arrange their letters and numbers, but I really only focused on one thing: the negative space and counter shapes.

And, dear lord, I spent SO much time on this assignment fighting with Illustrator over the most miniscule things. I wanted all the lines and curves to be flush with each other. Damn “snap-to” lines!!!

 

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^Above is a little font nomenclature exercise in Illustrator from Typography 1 Class. Based on our textbook A Type Primer by John Kane. Fonts are complicated little bastards. Read the rest of this entry »

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