Final project #2 of 3 is now finished! For this project we were assigned a important graphic designer or typographer. We had to make a brochure for an event pretending that our typographer was coming to speak at SCAD. The brochure/booklet had to be 8 pages long, and incorporate a fold-out poster.
One of my classmates showed us a folding pattern for a booklet that unfolds into its own poster! I thought this was ingenius, especially because my tyographer, Herbert Bayer, was a member of the Bauhaus, which emphasizes a direct relationship between form and function. Bayer was a master of almost every aspect of art, design, sculpture and architecture. Almost all of his work relates directly to the ideals of the Bauhaus. So I decided that each page of my booklet should correlate into one whole. I wanted the booklet to unfold into the poster.
This meant that I had to come up with an overall design first and fit the pieces of the individual spreads inside of it. I drew up a draft on paper, referencing Bayer’s own work. He loved to play with geometrical shapes, precise lines and angles – his most famous typeface, Bayer Universal, was designed using only circles, straight lines, and three different angles.
But my professor also encouraged me to design another poster for the back, so I did that too. It’s very simple, but so is a lot of Bayer’s work.
In the end, I think I’m pretty happy with the result. The body copy could have been a little bit bigger, but at the same time I like how well its form complements the design. The whole booklet was originally designed to print as A2 size, but I had to downsize it to A3 as that’s the largest the local print shops will print front and back.
And here is what the folded-out booklets look like, in poster form. The second image below is the poster printed on the back side of the booklet. In the very middle of the paper a slit is cut, so that the pages can be folded together against each other accordion-style. I designed everything in Illustrator.