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FIFA/ESPN commercial/branding for the 2014 World Cup in Brazil was one of our choices for a concepts assignment – obviously I had no choice!
That being said I’m not super proud of these. I did them all the night before and had to get grass textures and soccer ball shape from Google images >:(. The pattern is based on a South American woven textile, but simplified and streamlined, vectorized and re-colored in Illustrator to my liking
I was going for a “Carnaval” festive and colorful feeling.
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Tags: bumper, commercial, design, FIFA 2014, motion graphics, motion media, promo, Rio de Janiero, styleframes, World Cup
