Tag Archive: Thesis Abstract


Thesis Abstract Revised

Social media networks like Facebook have become an indispensable marketing tool, connecting users in many aspects of their lives. Facebook social interactions allow you to use your Facebook account to sign into other sites and see what your friends are doing across the web. Register at new sites using your Facebook credentials. Log into sites with Facebook to see what’s popular with your friends and read their comments and recommendations. You can also connect with things you care about on Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook. You can also connect to content and Pages through social plugins or advertisements on and off Facebook.

Social interactions can provide more to a site that just spreading the world and attracting new visitors.The established communication can be utilized to create a thoughtful interaction design and feedback mechanism build into the site. This thesis proposes that there is more deep to social interactions than just liking a page. By taking advantage of the connection created with social media platforms like Facebook

Applications and websites can offer their visitor emotionally intelligent interactions. A proof of concept is proposed for educational applications using Facebook API to humanize the experience and empathize with the user.

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THESIS ABSTRACT

Social interaction is the quickest and easiest way to market our company or products. But is there more to this? Social interactions can provide more to a site that just spreading the world and attracting new visitors. As Edwin Schlossberg, author of Interactive Excellence: Defining and Developing New Standards for the Twenty-first Century, writes, “True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication”(Schlossberg 1998). The established communication can be utilized to create thoughtful interaction design and feedback mechanism build into the site. This thesis proposes that there is more deep to social interactions than just liking a page. By taking advantage of the connection created with social media platforms like Facebook

applications and websites can offer their visitor emotionally intelligent interactions. An emotionally intelligent interaction is any state of a website/app where the messaging or functionality includes attention to details that create a user experience that feels organic and human. Facebook APIs allows us to get to know our customer better and be intentional about user experience. A proof of concept is proposed for educational applications using Facebook API to humanize the experience and empathizes with the user. 

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