Review the models covered in Hugh Dubberly’s “How Do You Design?”. Have you identified any steps that should be added to your own creative process? Please provide justification for your thoughts.
Three different models described in Dubberly’s “How Do You Design?” have caused me to reconsider my creative process because of the styles of ideation more so than the process itself.
The IDEO model from 2004 states in five steps their ideation process:
3) Rapid Prototyping
They elaborate on each step but essentially this is how IDEO takes on design challenges and processes them internally as a group of thinkers. The third element, rapid prototyping, is especially valuable to me as it is something I have not done before. The D-School at Stanford is an institution that I think of immediately as a successful user of rapid prototyping to discover new and effective ways to design something. It is about letting go of the constraints of the premeditated aspect of the creative process and figuring out tangibly ways to solve the issue.
Bryan Lawson’s Creative Process (1990) is simple, yet the descriptors to each of the steps is different from my own process in it’s conscious, careful approach to the solution:
1) First insight – Formulation of the problem
2) Preparation – Conscious attempt at solution (sort of like IDEO’s rapid prototyping)
3) Incubation – No conscious effort
4) Illumination – Sudden emergence of idea
5) Verification – Conscious development
Lawson’s process interests me because of the more abstracted approach to solving a problem (doesn’t feel as strictly strategic as IDEO’s). The hardest stages for me in the creative process are incubation and illumination because of my lack of patience. I think incorporating these into my process are important to slow me down.
Third, Clement Mok and Keith Yamashita’s Process of Designing Solutions (2003) is lengthy, yet important for me to consider in my creative process for the adaption to “team environments.” Currently my process is very personal and considers how a single person would take on the process (no surprise since it is in fact my own creative process). It is true that I work differently in a group setting generally (which is honestly 50 hours of my week) and the three four-step phases of their process embodies the communal ideation process, somehow even better than IDEO does to some extent. The reapplication of the process into “justifying” the Iraq war was pretty sobering. The third iteration of what “AIGA didn’t tell you” is interesting and is a reality check to keep in mind as I reconsider my ideation process.