How have “thinking wrong” and confronting your heuristic biases impacted your process of exploration thus far?
Thinking wrong has helped me most directly confront heuristic biases that I have in the novel sense of approach – mapping out my ideas into ideas that are not initially thought out (the heuristic part) and then explaining my concepts narratively to a classmate (twice) and then further expanding the list of concepts. This process has enabled me to connect ideas that share interesting elements in ways I haven’t considered. Examples I have discovered in my process have been connections between my three words: Ishtar, arrest, and toothbrush. If I had approached these three words in a less “thinking wrong” fashion, I wouldn’t have discovered elements of constraint, reflection, and death like I did once I took on the systematic/collaborative approach to building the meanings. As John Bielenberg notes on Design Indaba, this process has enabled me to “generate a lot of potential solutions before [I] select and execute one” (Think Wrong). My favorite aspect of this method of working is how many options I have now. Without this type of thinking, I would have found one path (maybe something completely different at this point) and would have gone with it. Now I have 5-6 solid connections that I can go forward with.
For me there is a little fear mixed in with this more involved process. I am excited about the added avenues I have created, but now am presented with the challenge to help viewers see the connections that I see as I begin to work through the fifth part of the project. Just because I know there are connections between the three words, doesn’t mean it is easy to recreate the connections in a creative solution that make sense. So that’s where I am currently. I have three ideas I am working to whittle down into refined concepts that translate well into a design execution. In an effort to make it a little less daunting for myself, i’ve been reviewing some of the projects that Project M have completed. Thankfully, many of their ideas are just beautifully-designed executions of just that – the ideas. http://whatwouldyoudoifyouwerentafraid.com is nothing more than a tumblr style posting of contributed answers by the audience. I’ve been thinking of whether my design will directly interact with the viewer or just provoke a takeaway. I think presenting my ideas and getting feedback will be the most helpful (and in line with the collaborative efforts of this project so far).
Project M Lab. http://www.projectmlab.com. Accessed January 27, 2013.