It’s interesting to see how ad agency, Grey, utilized Poke, a new facebook platform, which allows users to capture photos or videos, send them to friends for a one time only view. I think Grey successfully used Poke as a way to advertise lingerie by filming models trying on the product. Also, Poke’s users are the correct target audience for the lingerie, 18 – 24 females. Once the video was over, it directed users to the Delta Lingerie website to make a purchase. The only downside to this campaign is these videos can’t be shared and are only viewable one time, viewers may not catch on the first time and if viewers want to share with friends, they won’t be able to.