Recently I have been interested in scrolling web pages. I find them to be very simple and easy to use, requiring very little effort to view the page. Instead of having to click multiple different links to find out information, you just have to simply scroll down the page. Because it is designed to scroll, all of the information is set up chronologically, so in most cases it’s not difficult to follow/ doesn’t seem unorganized. I think this website does a great job utilizing a scrolling website. I like the use of rollover images along with the fixed background, as it adds depth to the browser. This website is also incorporates a good use of the fluid grid layout within the “trip tales” page, which optimizes viewing for each platform, desktop, tablet, and mobile.
Taking my second web design class at SCAD, I have become increasingly more interested and aware of web design. It is amazing what all the browser can hold, not mention the billions of different web pages but also all the different design aspects and creativity that is evolving web design to interact and engage viewers today. Upon doing research to find inspiration for building my personal website, I came across this portfolio site of Ayako Taniguchi. I found his website to be so different from other portfolio sites. Ayako is a composer and once moving beyond the loading page, the viewer is welcomed with tracks of his work, that are accompanied with moving graphics in the background. The graphics in the background are not visually distracting from his resume, and other information due to just the right amount of white space placed over top of the graphics, to make the graphics appear to be a secondary experience, in the background. Also, it’s very neat that you can “generate” or customize the graphics, which engages the viewers, allowing them to become involved with the overall experience. I think this is an excellent web design and provides great inspiration, revealing that there are unlimited creative options within the browser.
The Skittles Touch campaign is always very entertaining. It engages the viewer in a clever way by having the viewer hold their finger up to a skittle on the screen while the video interacts with the finger. The skittle also flashes “put it back”, encouraging the viewer to keep their finger on the skittle. I also like how they engage different fingers in each video, as in the hitch hiker video, the thumb is used, while the cat video uses the index finger.
This interactive website is pretty basic but I think it’s humorous and also gets people to stay on the website for a bit, by having them click different fish to find out what each fish has to say. The website also allows viewers to share a swedish fish with their friends via facebook, twitter, pinterest, or email.
It’s interesting to see how ad agency, Grey, utilized Poke, a new facebook platform, which allows users to capture photos or videos, send them to friends for a one time only view. I think Grey successfully used Poke as a way to advertise lingerie by filming models trying on the product. Also, Poke’s users are the correct target audience for the lingerie, 18 – 24 females. Once the video was over, it directed users to the Delta Lingerie website to make a purchase. The only downside to this campaign is these videos can’t be shared and are only viewable one time, viewers may not catch on the first time and if viewers want to share with friends, they won’t be able to.