Nails with a Twist
When coming up with final project ideas for my teams brand, I was really inspired by OPI. I’ve always loved their polish, and always thought of their brand as having good quality and a good selection. What sets them apart from most other nail polish brands is their different collections and collaborations. Seeing the polish separated into these different collections vs. just seeing an aisle of packed nail polish on shelves intrigues me and catches my attention. seeing colors that go together and portray a mood is less overwhelming for a customer than having to pick one color out When coming up with final project ideas for my teams brand, I was really inspired by OPI. I’ve always loved their polish, and always thought of their brand as having good quality and a good selection. What sets them apart from most other nail polish brands is their different collections and collaborations. Seeing the polish separated into these different collections vs. just seeing an aisle of packed nail polish on shelves intrigues me and catches my attention. seeing colors that go together and portray a mood is less overwhelming for a customer than having to pick one color out of one-hundred different colors. It’s good marketing on OPI’s part. plus, I’m always waiting and wanting to see what they’ll come up with next. That’s why for our store, I thought it would be cool to have mini polish collections to go along with the season colors of our apparel brand. From personal experience, seeing complementary colors placed together excites me and influences me to pick a couple that look good together. OPI’s latest collection that really inspired me was their “Soft Shades” collection. It consists of solt pinks, creams, violets, roses, and whites. What I liked about this collection was the fact that I’m usually not pulled towards these colors, but the way OPI paired them together has me falling head over heels for this collection. I usually dont like the lighter colors,especially pinks and purples, but there are so many in this collection I can actually see myself, along with many other girls, wearing. You’d think these colors would give off a young, girly mood, but it’s not that case at all. Vibes of sophistication, romance, and chicness are given off from this collection. Some of my favorites from the collection are: Another fun thing about OPI is their names. They always come up with unique, quirky names that catch people’s attention. Whether people know it or not, the names are very strong for OPI’s marketing, influencing people’s final decision on which shade of color to buy. one-hundred different colors. It’s good marketing on OPI’s part. plus, I’m always waiting and wanting to see what they’ll come up with next. That’s why for our store, I thought it would be cool to have mini polish collections to go along with the season colors of our apparel brand. From personal experience, seeing complementary colors placed together excites me and influences me to pick a couple that look good together.
OPI’s latest collection that really inspired me was their “Soft Shades” collection. It consists of solt pinks, creams, violets, roses, and whites. What I liked about this collection was the fact that I’m usually not pulled towards these colors, but the way OPI paired them together has me falling head over heels for this collection. I usually dont like the lighter colors,especially pinks and purples, but there are so many in this collection I can actually see myself, along with many other girls, wearing. You’d think these colors would give off a young, girly mood, but it’s not that case at all. Vibes of sophistication, romance, and chicness are given off from this collection.
Some of my favorites from the collection are:
Another fun thing about OPI is their names. They always come up with unique, quirky names that catch people’s attention. Whether people know it or not, the names are very strong for OPI’s marketing, influencing people’s final decision on which shade of color to buy.
OPI also just launched the brand’s first international short film:
The colors featured in the video are Pink-ing of You, Red My Fortune Cookie, Need Sunglasses?, and No Room for the Blues.
“I always say that nail lacquer can change your look — and your outlook. Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic, and creative culture that epitomizes the OPI brand.”
- Suzi Weiss-Fischmann (OPI executive VP and artistic director_