For our brand, Polished, the persona of our target market is a 29 year old Dallas, TX native. Finding myself absorbed in this project, I couldn’t help myself from wanting to seek out this true Dallas girl. Who is she, what does she do, where will I find her? So I decided to look at street style blogs, and any other Dallas, TX blog or article to try to grasp the style and life of a girl in Dallas. The following pictures I found convey a mood of who this girl might be, and who I see her being when she walks into our store.