Hey everyone!

Thanks to those who attended tonight’s meeting. If you didn’t attend, here is what you missed out on:

Agenda:

- Professor Bazil talks about SCADDYs

- Professor Carderelli speaks about collaboration with photographers

- Pizza

Proceedings:

- Professor Bazil on SCADDYs

o Overview of the SCADDY Awards and the purpose

o Spoke about the various entry catagories

o SCADDY is a competition directly connected to the ADDY awards. Categories are based on the ADDY categories.

o Spoke about what will be more successful and how to be compete

§ It’s all about the idea – and execution. Everything should push the message forward.

§ Nothing that doesn’t belong.

§ Must be easy to communicate and express.

§ Uncluttered, simple, clear communication.

§ Make sure your files work – test your burned file.

§ Using categories as strategy to win:

· Judges are instructed to use repeat ads in the only one that it seems to fit best in.

· Judged on somewhat of a curve.

§ Questions:

· What is the limit on when the piece is made from?

o The past year, or at least reworked in the last year.

· Free?

o Of course! And if it does win, it will be paid to enter the local ADDYs

· Entries need individual CDs?

o One disc per category, one form per ad.

§ Deadline is November 20, 2009

o Passed around a sign-up for the SCADDY entry volunteers

- Professor Cardarelli: ccardare@scad.edu

o Email Professor Cardarelli to seek a photographer.

o Avoid stock photography! Find a photographer.

o Photographers will help you communicate your concept on a much more precise level than any stock image could.

o Students should work together so that both come out of the project with something to be proud of.

o Keep an open mind and allow some improvisation and evolution.

o We need them as much as they need us.

o “The Lunchroom” chance for photographers and art directors to collaborate?

o Spoke about creating a Twitter feed for requesting photographers?

o There will be a course offered in the spring on advertising and photography collaboration.

Time Ended: 9:06 pm

Future Business: (assignments)

- Good luck on finals!

Hello fellow advertising cooperatives!

Don’t forget tomorrow night’s meeting at 8 pm in Adler room 323. We will have two guest speakers. (That’s right… 2!) Professor Bazil will be there to talk about competitions. He has judged many of them and since Scaddy’s are right around the corner it wouldn’t hurt to hear the tips he has to share.

After that, Professor Caradelli from the photography department will come in to speak to everyone about collaboration with photography students as well as providing tips on how to shoot your own projects.

There will also be… FREE PIZZA!

and don’t forget the portfolios for the chance to go to Erwin Penland are due tomorrow as well. So be sure to turn those in for this great opportunity!

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For those of you who attended Geekend this weekend you may have seen this guerilla campaign. Sloan Kelley from BFG Communications briefly talked about it in her session. You can check all of them out on YouTube. But here is one for your viewing pleasure.

Volkswagen Fun Theory - Piano Stairs

Time: 8:06 PM

In Attendance: (Sign-In Attached)

Jimmy Zimmerman

Missy Osterman

Sean Trapani

TJ Zafarana

Max Nagro

Agenda:

- Fundraisers (sign-up and update)

- Talk about Erwin Penland Portfolio Trip

- Talk about the SCADDY’s

- How to prep your portfolio

Proceedings:

- Coffee and donut fundraiser:

o This semester will be just during finals

o Need volunteers: gathered a few in the meeting.

- Erwin Penland Trip

o Trip will be November 13

o No pressure situation, encourage all to apply

o Advertising Co-op is paying for travel and expenses

o The deadline is being EXTENDED to WEDNESDAY, NOV. 11

- SCADDY’s

o Everyone is encouraged to turn in work

o The award show will be a big deal in January

o Winners will get entered in to the Addy’s

o Tips for Submitting/InDesign

§ Use InDesign for ALL Layouts

§ DO NOT do layout type in Photoshop. Ever. Period. (except when using raster based effects on the type itself)

§ Use to combine portfolio and export as a pdf to save file space

§ Short tutorial on InDesign on layout, placing, rendering out

- Apply to Erwin Penland!

- Submit to the SCADDY Awards!

- EP (as explained by Prof. Trapani)

o 200-250 people

o Part of Hill Holiday/IPG

o Diverse client roster

o Several big CDs will be there to speak with students

o Special opportunity to present work to these people before they are in “critical mode”

o Dress code: suit necessary, perhaps step it up just a bit from casual

- Professor Bazil will be coming in next Wednesday to speak to the Co-op

Time Ended: 8:53 PM

Future Business: (assignments)

- Professor Bazil to attend Wednesday’s meeting

- EP deadline extended to Wednesday, November 11